Kapwing

What is Kapwing?

Kapwing is a browser-based video creation platform built for both teams and individuals. Its AI tools and templates automate many of the time-consuming parts of making videos, so you can produce quality content without being a video editing expert or using specialized software.

Key features include:

• Customizable captions with automatic subtitle generation, including multilingual subtitles
• Smart Cut, which edits videos automatically
• Resize Canvas for repurposing videos across different platforms and aspect ratios
• Background removal without a green screen
• Audio enhancement tools for improving sound quality
• Real-time team collaboration on projects
• AI Video Generator that creates videos from a text description, with full control to tweak the result afterward
• Visual overlays such as images, emojis, progress bars, and audio waveforms
• Royalty-free assets — a library of free images, GIFs, videos, and music

Typical uses range from simple cuts to more complex edits, automatic subtitling for accessibility or engagement, adapting a single video for multiple platforms, isolating people or objects from backgrounds, and AI-assisted video creation. Teams can work together in real time or asynchronously.

Who created Kapwing?

Mitch Rawlings and his team started Kapwing after growing frustrated with how difficult it was to make social media content with traditional video editors. The company launched with the goal of giving creators the tools to make content easily. Based in San Francisco, California, Kapwing has built a community of thousands of creators who use its tools across social media platforms.

Bottom line

Kapwing combines AI-assisted editing, automatic subtitling, resizing, and collaboration in a single browser-based platform, making it a practical option for creators and teams who want to produce social media video content without a steep learning curve.