WEVO

What is WEVO?

WEVO is a user experience (UX) research platform that gives companies reliable, statistically sound insights into how people interact with their digital products. It provides scores, benchmarks, and summarized findings to help research, product, and marketing teams make faster decisions. The goal is to make it easy for anyone to gather human insights and improve digital experiences.

WEVO uses AI to analyze UX through its WEVO Pulse feature, which helps teams improve customer journeys efficiently. You can try WEVO Pulse for free. The platform offers actionable reports, benchmarking tools, and a mix of qualitative and quantitative feedback. It serves UX, Marketing, Product, and Agency teams, with standout features including fast UX analysis, free trials, clear reports, benchmarking, and qualitative insights gathered at quantitative scale.

Who created WEVO?

WEVO was co-founded by Nitzan Shaer (CEO) and Janet Muto (President). The leadership team also includes Frank Chiang (VP of Engineering), Dustin Garvey (Chief Data Officer), Cris Mendes (VP of Sales), and Elkin Arredondo (Director of Customer Success). The company emphasizes collaboration, transparency, and respect in transforming UX research.

What is WEVO used for?

WEVO supports a range of research and optimization tasks:

• Competitive analysis: Compare your digital experiences against others.
• Customer journey mapping: Visualize and improve the steps customers take.
• Customer segmentation: Group customers based on shared characteristics.
• A/B testing: Test different versions of content, designs, or features.
• DEI & accessibility testing: Ensure digital products are inclusive and accessible.
• User retention strategies: Develop ways to keep users engaged.
• Campaign measurement: Evaluate marketing campaign performance and impact.
• Content resonance and brand perception: Understand how content connects with audiences and how people view your brand.
• Market expansion: Identify opportunities to grow into new markets.
• Instant brand personas & segments: Quickly create profiles of ideal customers.
• Feature roadmap & innovation prioritization: Decide which features to build and when.

Who is WEVO for?

WEVO is designed for UX researchers, UX designers, marketing and product teams, agencies and consultants, digital marketing directors, CMOs, and other professionals responsible for understanding and improving digital experiences.