Waymark

What is Waymark?

Waymark is a platform designed to make creating video ads super simple, even for businesses that aren’t tech wizards. It uses AI to automatically whip up videos just by scanning a business’s website URL. This smart tool digs up local business information from the web and then crafts videos that you can easily tweak before sharing them or downloading them for use on TV, CTV, and other digital channels. Pretty impressive, right? They’ve already helped businesses spend over $200 million on ads and have produced more than a million videos. The best part? You don’t need any special technical skills to get started. Waymark really focuses on blending the power of Generative AI with human creativity, giving you the tools to make great videos without the usual hassle. It is a text-to-video AI creator that lets you quickly produce commercials for all sorts of platforms.

Who created Waymark?

Waymark got its start back in 2017, thanks to a driven team led by CEO Alex Persky-Stern. This company is all about using AI to create video productions for businesses. Their AI technology is pretty neat – it automatically builds videos using local business data, and they’ve already generated over a million videos. They’ve also managed to attract over $200 million in ad spending and have a really high recommendation rate from users. Waymark’s mission is to boost human creativity with Generative AI, offering a straightforward way to produce commercials for TV, CTV, and more.

What is Waymark used for?

• Importing Business Information: You can easily bring in your business details.
• AI Produces Your Videos: Let the AI do the heavy lifting to create your videos.
• Finalizing Videos: Make any final adjustments to get them just right.
• Built For TV and CTV: Designed specifically for broadcast and connected TV.
• Commercial Examples: See examples like “Fear the Wombat” that tell the company’s story.
• Looking for Work? Opportunities might be available.
• Waymark named a Detroit Best Place to Work in 2023: Acknowledging their great work environment.
• CEO Alex Persky-Stern on Humans at the Helm: Insights from the company’s leadership.
• Our Team: Learn more about the people behind Waymark.

How to use Waymark?

Using Waymark is a breeze! Just follow these simple steps:

1. Import Business Information:

   • Start by simply entering a business URL. This is your first step to getting the process rolling.

2. AI Video Production:

   • Waymark’s AI technology will then scan the internet for local business data. It automatically creates videos that reflect your brand’s identity.

3. Finalize Videos:

   • After the AI generates the videos, you have the chance to make any necessary tweaks to perfect them. Once you’re happy, you can share them, download them, and get them ready for airing.

4. Commercial Examples:

   • Waymark often shares examples, like “Fear the Wombat,” which really capture the company’s history and core values.

5. Built for TV and CTV:

   • Don’t worry about tricky technical specs! Waymark makes sure every commercial is ready for broadcast. They test them across TV, CTV, and digital platforms.

6. Testimonials and Recognition:

   • You’ll find glowing testimonials, like this one from Timm Chiusano, VP of Production and Creative Services: “Waymark remains the smartest creative technology investment we have made.” It really shows how effective the tool is.

7. About Waymark:

   • Remember, Waymark is a text-to-video AI creator. It simplifies video ad production, making it easy for anyone to produce commercials for various platforms in just a few minutes.

8. Team and Vision:

   • The Waymark team is made up of dedicated folks passionate about media, design, and new technology. They’ve been carefully developing this tool since 2017.

By following these steps, you can easily use Waymark’s AI technology to create engaging videos for your business or brand.