Waymark

What is Waymark?

Waymark is a text-to-video AI creator that simplifies video ad production for businesses without technical expertise. By scanning a business’s website URL, its AI pulls local business information from the web and automatically generates videos that can be customized before sharing or downloading for use on TV, CTV, and other digital channels.

Waymark blends generative AI with human creativity, letting users produce commercials for various platforms in minutes. The company has helped businesses spend over $200 million on ads and has produced more than a million videos.

Who created Waymark?

Waymark was founded in 2017 and is led by CEO Alex Persky-Stern. The company focuses on using AI to create video productions for businesses, automatically building videos from local business data. Waymark has been named a Detroit Best Place to Work, and its users have a high recommendation rate.

What is Waymark used for?

• Importing business information: Enter a business URL to get started.
• AI video production: The AI scans the internet for local business data and creates videos reflecting the brand’s identity.
• Finalizing videos: Make adjustments, then share, download, and prepare videos for airing.
• Built for TV and CTV: Every commercial is tested across TV, CTV, and digital platforms to meet broadcast specs.

Notable recognition

• Waymark has been named a Detroit Best Place to Work.
• CEO Alex Persky-Stern has spoken about keeping humans at the helm of AI-driven creativity.
• Timm Chiusano, VP of Production and Creative Services, said: “Waymark remains the smartest creative technology investment we have made.”

Summary

Waymark makes video ad creation accessible to any business: enter a URL, let the AI generate a commercial from local business data, tweak it as needed, and distribute it across TV, CTV, and digital channels. Its track record includes over a million videos produced and more than $200 million in ad spending driven through the platform.