Vidyard

What is Vidyard?

Vidyard is a platform offering video messaging and asynchronous communication tools designed for go-to-market teams. Users can personalize video messages, create custom demos, and share sales videos. It includes AI-powered features such as an AI Script Generator and hyper-realistic AI avatars for scaling video creation. The platform also provides video hosting, letting businesses manage, analyze, and optimize their video content for engagement and conversions.

Who created Vidyard?

Vidyard was founded by Michael Litt and Devon Galloway, who met while studying at the University of Waterloo. The company launched in 2010 and has grown to over 300 employees. It began as Redwoods Media, a video production business, before transitioning into a dedicated video sales and marketing platform. Vidyard is known for its features, integrations, and thought leadership in the business video sector.

What is Vidyard used for?

Vidyard supports sales and marketing teams across the full outreach cycle:

• Automated outbound selling: AI-driven prospecting to find leads, personalize emails, and book more meetings.
• Personalized video messaging: Send personalized sales videos at scale to increase reply rates and stand out in crowded inboxes.
• AI Script Generator: Simplifies video planning and creation.
• AI avatars: Scale video production with hyper-realistic AI avatars.
• AI email generation and follow-ups: Generate sales emails with AI and send automatic follow-ups.
• Buying experiences: Deliver on-demand demos, walkthroughs, and other content to buyers.
• Pipeline and conversion: Generate pipeline, support deal closing, and optimize conversions by connecting with buyers.
• Video hosting: Upload, publish, and track demos, webinars, sales videos, and more in a central library.

Integrations

Vidyard integrates with platforms including LinkedIn, SalesLoft, Salesforce, and Gong, fitting into existing sales workflows.

Who is Vidyard for?

Vidyard is aimed at B2B sales and marketing teams that want to use personalized video and AI to improve prospecting, engagement, and revenue generation. It serves as a complete video-based sales and marketing solution, from outreach to hosting and analytics.