Vidyard

What is Vidyard?

Vidyard is a platform that offers video messaging and asynchronous communication tools specifically designed for go-to-market teams. It really helps users personalize their video messages, create custom demos, and share sales videos with ease. Vidyard even includes AI-powered features, like an AI Script Generator, to make video creation smoother and boost how prospects engage. Plus, the platform provides video hosting services, letting businesses manage, analyze, and fine-tune their video content to get the most out of viewer engagement and conversions. Essentially, Vidyard aims to help businesses connect with prospects more effectively and generate more revenue by harnessing the power of video and AI.

Who created Vidyard?

Vidyard was actually founded by Michael Litt and Devon Galloway. They met while studying at the University of Waterloo. The company officially launched in 2010, and since then, it’s grown to include over 300 employees. Vidyard actually began as Redwoods Media, initially focusing on video production. Later, it transitioned into Vidyard, becoming a dedicated platform for video sales and marketing technology. The company has earned a good reputation for its competitive features, its integrations with other tools, and its thought leadership within the business video sector.

What is Vidyard used for?

Vidyard is incredibly versatile for sales and marketing. Here’s a breakdown of its key uses:

• Automated Outbound Selling: It powers outbound selling with AI-driven prospecting.
• Lead Generation & Personalization: Find the right leads, send highly personalized emails, and book more meetings, all with AI assistance.
• AI Script Generator: This tool simplifies video planning and helps you get creative.
• Efficient Prospecting: It’s an AI-powered tool for discovering leads, personalizing communication, and boosting engagement.
• Sales Process Support: It helps with prospecting, introductions, generating sales pipelines, and closing deals.
• Outreach Solutions: Offers a scalable and personalized outreach solution for sales support and corporate communications.
• Improved Response Rates: Stand out and get more responses by sending personalized video messages.
• Pipeline & Conversion Optimization: Generate pipeline and optimize conversions by connecting with buyers.
• Scalable AI Prospecting: It’s a scalable, AI-powered tool for outbound sales prospecting.
• B2B Sales Enhancement: Boosts B2B sales efforts through personalized communication and engagement.
• Piquing Curiosity: Use video messages that grab attention and increase reply rates.
• Buying Experiences: Deliver excellent buying experiences with on-demand demos, walkthroughs, and more.
• Building Trust: Create familiarity and earn trust by engaging stakeholders with personalized videos.
• Streamlined Outreach: Streamline and scale sales outreach efforts using AI technology.
• Meeting Booking: Find leads, send personalized emails, and increase the number of meetings booked.
• Platform Integrations: Seamlessly integrates with platforms like LinkedIn, SalesLoft, Salesforce, and Gong.
• Comprehensive Solution: It’s a complete video-based sales and marketing solution.
• AI Avatar Scale: Scale your video creation by using hyper-realistic AI avatars.
• Video Hosting: Upload, publish, and track all your videos with Vidyard Video Hosting.
• Personalized Sales Videos: Create personalized sales videos at scale using AI avatars.
• AI Email Generation: Generate and send sales emails with AI.
• Automated Follow-ups: Send automatic follow-up emails.
• Simplified Video Creation: Make video creation easier with the AI Script Generator.
• Business Video Library: Manage and analyze a library of demos, webinars, sales videos, and more with Business Video Hosting.
• Efficient Tracking: Upload, publish, and track all videos efficiently with Vidyard Video Hosting.
• Deal Closing Support: Support pipeline generation and deal closing by connecting with buyers and optimizing conversions.
• Outreach Solutions: Aid sales support and corporate communications strategies with scalable and personalized outreach solutions.
• Market Expansion: Improve response rates, shorten deal cycles, and break into new markets.
• Increased Engagement: Increase click-through rates and reply rates using personalized video messages.
• Stand Out: Prospecting and introductions help sales professionals stand out and improve response rates.

Who is Vidyard for?

Vidyard is a great tool for:

• Sales professionals
• B2B sales representatives
• Marketing teams
• Go-to-market teams

How to use Vidyard?

To get the most out of Vidyard, here’s a simple step-by-step guide:

1. Sign Up: Start by creating an account on Vidyard’s website. You can sign up for free or choose a plan that offers more advanced features if you need them.
2. Create Videos with AI: Use the AI Script Generator to easily craft personalized video scripts for each prospect. This means you won’t have to worry about re-recording as much.
3. Send Personalized Videos: Make your outreach stand out by sending personalized video messages, custom demos, and more. You can share these through email, LinkedIn, or other platforms.
4. Automate Prospecting: Take advantage of AI-powered prospecting to find the right leads. You can then send them hyper-personalized emails and schedule meetings more efficiently.
5. Host Your Videos: Upload, publish, and track your videos using Vidyard Video Hosting. This helps you optimize them for viewer engagement and use advanced analytics.
6. Choose a Pricing Plan: Select the pricing tier that best fits your needs. Whether you’re an individual user or part of a team, there are options with custom permissions and security settings.
7. Explore AI Avatars: Consider adding custom AI Avatars to your strategy. These allow you to create AI-generated videos at scale, further enhancing your video outreach.

By following these steps, you can really use Vidyard’s features to create engaging video content, communicate effectively with prospects, and boost your sales and marketing efforts. These steps will help you get started with Vidyard and make the most of its video messaging and hosting capabilities.