Hippo Video

What is Hippo Video?

Hippo Video is a business video platform for creating, personalizing, and distributing videos across marketing, sales, and customer service workflows. Its feature set includes an AI Editor, Video Flows, Video Emails, a Video SDK, video personalization tools, and a Humanize AI feature for more natural-sounding videos. The platform integrates with Salesforce, HubSpot, and Salesloft.

Who created Hippo Video?

Hippo Video was founded by Karthi Mariappan. Its mission is to give businesses a single platform for video personalization and distribution, streamlining video workflows in support of marketing and sales goals.

What is Hippo Video used for?

• Personalized outreach: Send personalized videos at scale directly from your CRM or sales platform, including with your own AI avatar.
• CRM integration: Native connections with Salesforce, HubSpot, and Salesloft.
• Training and education: Produce training videos, knowledge base content, and demo videos.
• Text-to-video: Turn written content into videos and repurpose existing footage in new formats.
• Developer integration: Add video capabilities to your own applications via the Video SDK.
• Other uses: Interactive videos, lead generation campaigns, customer support responses, webinars, and template-based production for faster turnaround.

Who is Hippo Video for?

• Sales teams: Personalized outreach and faster deal cycles.
• Marketing professionals: Campaigns and lead generation.
• Customer support teams: Quick, helpful video responses to customers.
• Developers: Embedding video into their own platforms via the SDK.

The platform works across industries, including SaaS and travel, and serves as a central channel for video communication within an organization.