Playplay

What is Playplay?

PlayPlay is a video creation platform built specifically for businesses. It is aimed at marketing and communications professionals who need to turn messages into video stories without prior editing experience. It includes animated templates, a large library of Getty Images, and auto-branded videos to keep a company’s visual identity consistent. It also offers data protection, collaboration features, and customization options.

More than 3,000 companies use PlayPlay, and a free trial is available. Use cases range from TikTok and LinkedIn videos to tutorials, podcast clips, ads, product demos, and recruitment videos. An AI video creation feature helps speed up production, and the platform supports teamwork in larger organizations.

Who created Playplay?

No specific details about PlayPlay’s creators are available in the source information.

What is Playplay used for?

PlayPlay covers a wide range of business video needs, including:

• News updates
• Corporate videos
• Human resources content
• Internal communication
• Social media marketing
• Content marketing
• Contests
• Tutorials
• App promotions
• Marketing videos
• Corporate communications
• Employer branding

Who is Playplay for?

The platform is designed for professionals in social media marketing, corporate communications, internal communications, employer branding, and content marketing.

Key features and how it works

• Free trial: A 7-day trial with no credit card required.
• Video creation: A drag-and-drop interface, editable templates, automatic subtitles, voice-over options, and a premium stock library.
• Collaboration: Tools for sharing feedback and managing user permissions, suited to larger organizations.
• Sharing: Download HD files for social media or intranet use. The PlayPlay Pocket app simplifies sharing to Instagram and Facebook stories.
• Branding: Add your logo, company colors, fonts, and animated outros.
• Security: Single Sign-On (SSO), GDPR compliance, and 2-Factor Authentication (2FA).
• Support: Training sessions with video experts, priority support, and feedback tools.

Subscriptions are typically paid online by credit card, with custom billing available in certain circumstances. A subscription generally provides access to your videos for 12 months.