Fforward

What was Fforward?

Fforward was an AI product copilot designed to help users spot hidden assumptions, plan experiments, and create key product documents such as story maps, opportunity trees, and PRDs. A central feature was the Weekly Product Review, a shared working session meant to keep work on track and maintain accountability. The service was free to use while it was active.

Who created Fforward?

Fforward was created by Jon Friis, Max Cameron, and Cameron Westland. The company’s goal was to provide an AI Product Copilot that helped users identify hidden assumptions, design experiments, and create a range of product documents, supported by the collaborative Weekly Product Review. Fforward later announced it was shutting down, explaining that it had not gained enough traction to keep the business going.

Who was Fforward for?

The tool was aimed primarily at product professionals, including product managers, UX designers, business analysts, project managers, and entrepreneurs.

Key features

• Assumption identification: Surfaced hidden assumptions in product plans.
• Experiment design: Helped design experiments to understand user needs and preferences.
• Document creation: Generated documents such as PRDs, story maps, opportunity trees, and roadmaps based on gathered insights.
• Weekly Product Review: A collaborative working session to guide work processes and ensure accountability.
• Team collaboration: Enabled sharing insights and working on projects together.

Availability

Fforward is no longer operating. The service was free to use while it was active, but the company shut it down due to insufficient traction.