Crystal Knows

What is Crystal Knows?

Crystal Knows is a platform that provides personality insights to help you understand yourself and communicate better with others. Founded in 2015 and based in Nashville, its mission is to strengthen communication through personality data. The software analyzes millions of online data points to identify a person’s motivations, preferred communication style, and other behavioral traits.

Crystal integrates with sales and marketing tools like Salesforce and HubSpot, and is used by companies including Accenture, Google, and Microsoft. It has attracted investment from Salesforce, HubSpot, and Birchmere Ventures.

What is Crystal Knows used for?

• Prospecting and outreach: Get personalized tips for emails and messages, understand who you’re contacting before meeting them, and tailor pitches to what works for specific people.
• Closing strategies: Understand a prospect’s personality before negotiating and build custom closing approaches.
• Team building: Strengthen how teams work together and improve internal communication.
• Hiring: Streamline recruitment by identifying candidates with the right personality fit.
• Integrations: Connect with your existing tech stack to add personality data to the tools you already use.

Who is Crystal Knows for?

Crystal is useful for sales representatives, marketing and HR professionals, recruiters, business executives, customer service representatives, and communication specialists — essentially anyone who needs to communicate effectively in a professional setting.

How to use Crystal Knows?

1. Sign up and log in to create your account on the Crystal platform.
2. Get pre-meeting insights using Crystal’s enterprise-grade reports to prepare for important meetings.
3. Apply the insights to your outreach, pitching, hiring, and team communication workflows.