Zelig

What is Zelig?

Zelig is a virtual try-on and styling (VTO-S) AI technology built for fashion commerce. Shoppers can choose a model from Zelig’s library or upload their own photo to see how individual pieces — or full outfits assembled from a retailer’s catalog — look on them. Styled looks can be saved to a personal closet on the platform.

Trying items virtually before purchase makes online shopping more interactive. For retailers, Zelig can improve the customer experience, keep shoppers engaged, and potentially reduce return rates.

Key capabilities:

• Virtual try-on and styling (VTO-S) — visualize how fashion items look before buying
• Mix and match — combine multiple pieces from a retailer’s catalog into outfits
• Personal closets — save styled looks for later
• Photo uploads and model library — use your own photo or pick from Zelig’s models

Who created Zelig?

Zelig was created by Michelle Lee and Kirk Posmantur. Michelle Lee previously served as VP of Artificial Intelligence at AWS and was Chief IP Counsel at Google. Kirk Posmantur is the Co-Founder of 25 Madison. Together, they lead Zelig’s focus on personalized online shopping experiences in fashion.

Who is Zelig for?

Zelig serves fashion professionals, stylists, and consultants; retailers and retail professionals; fashion designers; and both online shoppers and personal shoppers.