Zelig

What is Zelig?

Zelig is a Virtual Try-On & Styling (VTO-S) AI technology specifically designed for fashion commerce. It offers a really unique and immersive way for people to virtually try on and explore different fashion items. You can pick a model from Zelig’s collection or even upload your own photo to see how individual pieces or combinations of items from a retailer’s catalog look on you. Plus, you can save any outfits you create to a personal closet right there on the platform. What makes Zelig special is how much it lets you personalize your experience and interact with the clothes, creating a truly visual shopping journey.

Zelig’s goal is to completely change how fashion commerce works by setting a new benchmark for personalization in the industry. It makes online shopping much more engaging and personal, letting you play around with different fashion items virtually before you decide to buy. For retailers, Zelig is a big plus because it improves the customer experience, keeps shoppers more involved, and could even mean fewer returns. The technology behind Zelig is, of course, artificial intelligence. You can catch up on any updates or news about Zelig by checking out their website and social media.

Who created Zelig?

Michelle Lee and Kirk Posmantur are the minds behind Zelig. They launched it on November 6, 2023, as a Virtual Try-On & Styling (VTO-S) AI technology focused on fashion. Michelle Lee, who previously served as VP of Artificial Intelligence at AWS and was the Chief IP Counsel at Google, and Kirk Posmantur, the Co-Founder of 25 Madison, are leading Zelig’s innovative approach to creating personalized online shopping experiences in the fashion world.

What is Zelig used for?

Zelig is used for a variety of things, really helping to boost the fashion shopping experience:

• It’s great for increasing customer engagement.
• It’s a key player in Virtual Try-On & Styling (VTO-S).
• It helps you visualize how fashion items look on you, virtually.
• It provides a personalized online shopping experience.
• You can mix and match multiple fashion pieces to create outfits.
• You can save your styled looks to a personal closet.
• For retailers, it’s about enhancing the customer experience.
• It can also help reduce return rates for retailers.
• Ultimately, it’s about revolutionizing fashion commerce.
• It’s creating a new virtual standard of personalization.
• It offers a virtual try-on feature.
• You have the option to style looks.
• You can save personalized closets.
• It allows for user photo uploads.
• You can make a selection from a model library.
• It supports individual or multiple items try-on.
• It offers a high degree of personalization.
• It provides an interactive shopping experience.
• It’s fashion focused.
• It enables outfit mixing and matching.
• It allows for virtual try-on of fashion items.
• You can mix and match different pieces from a retailer’s collection.
• You can save personalized looks to a personal closet.
• It allows for visual customization of fashion items.
• You can explore various fashion items virtually.
• It helps facilitate a high degree of personalization.
• It makes items easily accessible on retailer sites.

Who is Zelig for?

Zelig is designed for a range of people involved in the fashion industry and those who love shopping:

• Fashion professionals
• Retail Professionals
• Fashion Stylists
• Retailers
• Fashion designers
• Fashion Consultants
• Online shoppers
• Personal Shoppers

How to use Zelig?

Using Zelig for Virtual Try-On & Styling (VTO-S) in fashion commerce is pretty straightforward. Just follow these simple steps:

1. First, either pick a model from Zelig’s library or upload a photo of yourself.
2. Next, have fun trying on individual items or mixing and matching different pieces from a retailer’s collection.
3. Once you’ve created an outfit you like, save your styled looks to your personal closet on the Zelig platform.
4. Finally, enjoy the interactive and personalized experience that enhances your online shopping journey with Zelig’s advanced AI technology.

Zelig really shines because it’s specifically focused on fashion commerce, offering a lot of interactivity and setting a new standard for personalization in the industry. Users get to actively participate in a virtual dressing experience, customizing outfits and trying out different styles to see what works best.