Youscan

What is Youscan?

Youscan is a social listening platform that really shines with its image recognition abilities. It helps brands keep an eye on their reputation, manage crises, check out competitors, do market research, and find influential voices – all pretty effortlessly. One of its cool features is Insights Copilot, which is designed to help you find insights faster and make decisions based on solid data. Big names like Publicis, L’Oreal, Coca-Cola, AeroCool, and METRO have all found success using YouScan for different needs. The platform itself is easy to use, and they keep rolling out updates to make social media analytics and monitoring even better.

Who created Youscan?

Youscan was developed by the company Youscan itself. They’re known for their social listening platform, which boasts advanced image recognition, audience insights, and an AI-powered assistant called Insights Copilot. Youscan is great for all sorts of things, like tracking brand health, handling crises, analyzing competitors, researching markets, and finding influencers. You might recognize some of their clients, like Publicis, L’Oreal, Coca-Cola, AeroCool, and METRO, who’ve all used Youscan’s services to boost their social media strategies.

What is Youscan used for?

• Keeping an eye on competitors
• Doing market research
• Managing crises
• Tracking brand health
• Finding influencers
• Publicis: Using visual listening to get key insights
• L’Oreal: Making brand communication better with YouScan
• Coca-Cola: Making the most of social media analytics
• AeroCool: Achieving a 100% response rate from influencers
• METRO: Using a tool for social media monitoring

Who is Youscan for?

• Anyone tracking brand health
• Crisis managers
• Competitive analysts
• Market researchers
• Influencer marketers
• Brand health analysts
• Brand managers
• Marketing managers
• Market research analysts
• Public relations professionals
• Marketing teams
• Brand management specialists
• Market research departments
• Crisis management teams
• Public relations professionals
• Marketing professionals
• Social media managers
• Publicis
• L’Oreal
• Coca-Cola
• AeroCool
• METRO

How to use Youscan?

To get the most out of Youscan, here’s a simple guide:

1. Head over to the Youscan Platform: Once you’re there, you can use the Insights Copilot tool to get quick answers to whatever you’re wondering about.
2. Give Insights Copilot a spin: This tool can summarize data for you and help you understand why certain social data looks the way it does, making your social listening much simpler.
3. Try Insights Copilot with a Free Trial: If you’re curious, sign up for a free trial of Youscan. It’s a great way to really see what Insights Copilot, the first social media listening assistant powered by ChatGPT, can do.
4. Check out the Features: Youscan has top-notch image recognition that lets you analyze images people share online. Plus, you can get a good handle on your target audience’s demographics, what they’re interested in, and their jobs with Audience Insights.
5. Stay in the Loop with Updates: Keep an eye out for new features like Insights Copilot 2.0, which is a big upgrade to their AI listening tool, along with other enhancements like a new social audiences feature and more language support.
6. Pick Your Use Cases: Think about what you need most – maybe it’s tracking brand health, managing a crisis, analyzing competitors, doing market research, or finding influencers. You can look at how brands like Publicis, L’Oreal, and Coca-Cola have used Youscan for inspiration.
7. Make it Your Own: Youscan lets you customize things with multilingual dashboards, different color themes, and a bunch of updates designed to make analyzing your social data more powerful and efficient.
8. Connect with Resources: Get involved with the Youscan community! They offer webinars, eBooks, and a really helpful knowledge base. You can also learn from success stories from brands like Publicis, L’Oreal, and Coca-Cola on how they used Youscan to improve their business.
9. Sign Up for a Free Trial: Jump onto Youscan’s platform with a free trial. It’s the best way to see firsthand how it can really change your social listening experience.

By following these steps, you’ll be able to use Youscan’s features effectively to improve how you monitor and analyze your social media.