Youscan

What is Youscan?

Youscan is a social listening platform distinguished by its image recognition capabilities. It helps brands monitor their reputation, manage crises, analyze competitors, conduct market research, and identify influential voices. A key feature is Insights Copilot, an AI-powered assistant designed to surface insights faster and support data-driven decisions. Clients including Publicis, L’Oreal, Coca-Cola, AeroCool, and METRO have used YouScan for a range of needs. The platform is easy to use and receives regular updates to its social media analytics and monitoring tools.

Who created Youscan?

Youscan was developed by the company Youscan, known for its social listening platform featuring advanced image recognition, audience insights, and the Insights Copilot AI assistant.

What is Youscan used for?

• Competitor monitoring
• Market research
• Crisis management
• Brand health tracking
• Influencer identification

Notable client use cases:

• Publicis: Using visual listening to gain key insights
• L’Oreal: Improving brand communication
• Coca-Cola: Making the most of social media analytics
• AeroCool: Achieving a 100% response rate from influencers
• METRO: Social media monitoring

Who is Youscan for?

Youscan suits brand managers, marketing and social media managers, crisis management teams, competitive analysts, market researchers, influencer marketers, and public relations professionals — anyone responsible for tracking brand health or audience insights.

Key Features

• Insights Copilot: An AI assistant (the first social media listening assistant powered by ChatGPT) that answers questions, summarizes data, and helps explain why social data looks the way it does. A free trial is available.
• Image recognition: Analyzes images people share online.
• Audience Insights: Demographics, interests, and occupations of your target audience.
• Customization: Multilingual dashboards, color themes, and ongoing updates such as Insights Copilot 2.0, a new social audiences feature, and expanded language support.