Yabble

What is Yabble?

Yabble is an AI-powered insights platform that provides instant, automated analysis and decision-making support. It combines custom-built algorithms with OpenAI’s GPT neural network to generate accurate insights from unstructured text data, helping teams innovate faster and validate ideas in real time.

Who Created Yabble?

Yabble was co-founded by Kathryn Topp, an award-winning researcher and AI entrepreneur, and Rachel O’Shea, an experienced marketing leader. The company launched on December 5, 2021, is headquartered in New York, USA, and serves businesses worldwide — from Fortune 500 companies and major supermarket chains to media giants and retailers.

What is Yabble Used For?

Yabble is a complete AI solution for insights, covering all stages of the research process. It helps brands grow and innovate in the United States, Australia, and New Zealand, and includes the world’s first ChatGPT plugin. Teams can access insights within minutes, create themes and subthemes from their data, and validate multiple hypotheses in real time.

Its core products are:

• Count — turns data into actionable insights with a single click, helping identify key drivers for business growth.
• Gen — an AI research assistant that lets you ask your data unlimited questions and get rich insights fast.
• Summarize — creates detailed summaries of long-form data in minutes, cutting down manual analysis time and effort.
• Augmented Data — provides quick access to quality data so you can answer any research question.

Key Benefits

• Instant, automated analysis and decision-making support across the research process.
• Insights delivered in minutes rather than weeks.
• Fast creation of meaningful themes and subthemes from unstructured data.
• Real-time hypothesis validation to accelerate innovation pipelines.

Yabble is used by businesses of all sizes and sectors that want to unlock the value hidden in unstructured data and speed up business growth.