WorkMagic

What is WorkMagic?

WorkMagic is a collection of AI-powered tools built for eCommerce businesses. It automates creative content — product and fashion photos as well as AI-generated copy for marketing channels — and provides data-backed insights to help brands grow, understand profits, and test what works. The platform is designed to cut costs, increase engagement, and support eCommerce growth through automation and an accessible interface.

Who created WorkMagic?

WorkMagic was developed by a global team of eCommerce entrepreneurs and measurement professionals with backgrounds at Google, Meta, and TikTok. The founder and CEO is Frank Yang, who previously led growth at TikTok. The company launched with the goal of making advanced attribution models and data-driven marketing accessible to marketing leaders.

What is WorkMagic used for?

WorkMagic covers two main areas:

Creative generation

• AI-generated product images and fashion photos, reducing the need for stock photography
• AI-written copy for marketing channels
• Integrated social media posting and content calendar management
• Photo-realism rendering

Measurement and insights

• Attribution and data-driven insights to guide growth
• Profitability analysis
• Incrementality testing and omni-channel lift tests

Together, these features aim to make operations more cost-efficient, improve ROI and social media presence, and reduce reliance on a full-time marketing team.

Who is WorkMagic for?

WorkMagic suits marketing specialists, eCommerce businesses, social media managers, brand managers, eCommerce entrepreneurs, data scientists, and growth experts.