WELD

What is WELD?

WELD is a data engineering and analytics platform that simplifies building and managing data warehouses. Founded in 2021 in Copenhagen by tech entrepreneurs Jonas Thordal, Jakob Skytte, and Jakob Kristensen — early team members at the startup Pleo — the company aims to make data warehousing easier and help businesses become data-driven.

The platform lets you connect to over 100 applications, databases, and files quickly so you can start your analytics. It offers automatic data syncing, SQL transformations, rELT, an AI Assistant, and flexible storage: you can store data directly with WELD or connect to your own data warehouse such as BigQuery or Snowflake. WELD is SOC 2 Type II certified and ISO-certified, and is used by data-driven companies around the world.

What is WELD used for?

• Automated Data Pipelines: Set up pre-built connectors to automatically sync data from all relevant tools, databases, and apps.
• Custom API Integrations: Use the Custom Connector framework to write your own integrations.
• Flexible Data Storage: Store data with Weld or in your own data warehouse, like BigQuery or Snowflake.
• Advanced SQL Editor & AI Assistant: Write SQL more easily with AI assistance, including prompts for custom SQL code. The AI Assistant, Ed, helps create metrics and turn raw data into useful insights.
• Data Exporting: Export data to your apps and BI tools, or as CSV and Sheets files.
• Single Source of Truth: Gather data from multiple sources and blend it into a holistic overview of your important metrics, so everyone works from the same accurate data.
• Fast Setup: Build your data warehouse in minutes.

Key Takeaways

WELD combines connectors, storage flexibility, SQL tooling, and AI assistance in a single platform. Its strengths are ease of use, data security (SOC 2 Type II and ISO certifications), and efficient data warehouse management.