Voyado

What is Voyado?

Voyado is a customer experience platform built to increase revenue through smarter customer engagement. It tracks customer behavior to build a detailed profile of each shopper, then uses that data to suggest personalized products and automate marketing campaigns across email, SMS, social media, and push notifications.

The platform has been recognized as a top performer in loyalty management and e-commerce, and it combines customer data management, personalization, and campaign automation in a single tool.

Who created Voyado?

Voyado was founded by Andreas Westling, Tobias Karlsson, and Jonas Ekman. The platform provides tools for managing customer data, creating personalized marketing campaigns, and using targeted communication to increase customer engagement and retention.

What is Voyado used for?

• Crafting unique experiences for each shopper
• Engaging customers across all channels
• Improving e-commerce search and product presentation

Who is Voyado for?

Voyado is used by digital marketers, e-commerce managers, customer experience specialists, data analysts, loyalty program managers, sales professionals, social media managers, email marketing specialists, product managers, and business development managers.

How Voyado works

The core workflow is straightforward: track customer behavior to understand preferences and brand interactions, use that data to deliver tailored product recommendations, and automate tasks such as targeted emails and personalized offers. Applied consistently, this approach drives sales, improves engagement, and increases revenue.