Unwrap

What is Unwrap?

Unwrap.ai is an AI-powered platform that analyzes customer feedback. It automatically processes feedback from public and private sources, surfaces clear, actionable insights, and helps teams decide which features to build next. Product teams use it to turn customer comments into concrete product improvements while building customer empathy and saving time and engineering resources.

Who created Unwrap?

Unwrap.ai was founded by Ryan Millner and Ashwin Singhania, both former Product Managers at Amazon. They started the company after seeing how difficult it is to handle large volumes of customer feedback efficiently. The platform is backed by top investors and takes security and data protection seriously.

What is Unwrap used for?

• Feedback collection — Gathers feedback from public and private sources in one place for a complete picture of the customer pulse.
• Automated analysis — Uses Natural Language Processing (NLP) to analyze feedback, surface key insights, and reveal customer preferences.
• Roadmap prioritization — Helps teams decide which features to build next and make data-driven decisions based on what matters most to customers.
• Monitoring and alerts — A user-friendly dashboard tracks feedback, with customizable alerts for important trends, anomalies, and unusual patterns.
• Customer communication — A messaging feature announces product updates to customers, and emails can be sent in bulk.
• Customization — An API lets you adapt the NLP technology to fit your workflow.
• Efficiency — Automating feedback analysis reduces manual work and saves engineering resources, helping turn customer feedback into revenue.

By bringing together different feedback sources, Unwrap helps businesses understand what customers need and improve their products accordingly.