Soona

What is Soona?

Soona is a content creation platform built by Liz Giorgi and Hayley Anderson. It uses AI to help e-commerce brands, especially those selling on Amazon and Shopify, create, manage, and analyze their visual content. The platform supports both professional studio-style content and user-generated content (UGC), making custom content simpler and more affordable than traditional production methods.

Who created Soona?

Soona was founded by Liz Giorgi and Hayley Anderson, whose goal is to give more brands access to custom content while creating good job opportunities. They also developed the Candor Clause, an open-source legal disclosure aimed at addressing the gender gap in venture capital funding. The two first met while working at Liz’s earlier company, Mighteor, which specialized in online video strategy for large brands and was later acquired by Standard.tv.

What is Soona used for?

Soona covers a range of needs for e-commerce brands:

• Digital Asset Management (DAM): Keep images and videos organized, with storage from 1 GB to 500 GB, designed for Amazon and Shopify brands to keep content ready to publish.
• Content creation: Produce both professional studio-style images and UGC-style content for ads and product listings.
• AI studio: Create up to 250 pieces of content per month using AI.
• Photo editing: Remove backgrounds, resize images, change colors, and add text to product photos, with an unlimited media editor.
• AI-powered analytics: Get insights into how visual content performs, including listing insights with specific feedback on product listings.
• Competitive analysis: Compare your products against up to 50 competitors.
• Platform integrations: Connect directly with Amazon and Shopify, and organize content around specific products or ASINs.
• Visual merchandising: Improve how product displays look on e-commerce sites.

Who is Soona for?

Soona is aimed at e-commerce brands that need a steady supply of product photography, UGC-style content, and organized digital assets. It is particularly relevant for Amazon and Shopify sellers who want to manage content creation, editing, storage, and performance analysis in one place, and for smaller websites that want to edit content and understand how it performs.

The core value is consolidation: instead of juggling separate tools for photography, editing, asset storage, and analytics, Soona combines them in a single toolkit built around the needs of online sellers.