scandilytics AI

What is Scandilytics AI?

Scandilytics AI Analytics is a platform built to offer AI-powered insights and automated reporting specifically for ecommerce businesses. Its core mission is to take complex analytics data and turn it into clear, actionable reports that can really help drive ecommerce success. It does this by spotting trends, finding new opportunities, and highlighting areas where you can make improvements. The platform analyzes your store’s performance by securely connecting to your GA4 or Adobe Analytics data. Based on this analysis, it then provides practical business advice. You can customize when and how often reports are generated, and the system creates automated performance reports. It’s actually made up of three distinct AI solutions: Data Analyst AI, Business Analyst AI, and Marketing Agent AI. Scandilytics AI Analytics AI is committed to data security compliance and can even be integrated with the OpenAI API for even more powerful features. It helps you understand your store’s performance better, fine-tune your marketing strategies, and offers flexible startup plans with various pricing options. Ultimately, it can help you improve key performance indicators, see your store’s performance from a fresh angle, act on data-driven insights, boost your marketing efforts, and maintain the purity of your data.

Who Created Scandilytics AI?

Scandilytics was developed by Scandiweb. The company officially launched on May 8, 2024. They focus on providing AI-driven insights and automated reporting for eCommerce platforms, essentially translating complex analytics data into easy-to-understand reports. Their goal is to help businesses identify trends, find new opportunities, and analyze performance more effectively. The solutions they offer include Data Analyst AI, Business Analyst AI, and Marketing Agent AI. Scandilytics also makes sure to comply with data security standards and can connect with both GA4 and Adobe Analytics.

What is Scandilytics AI Used For?

Scandilytics AI is designed to help ecommerce businesses in several key ways:

• Cost Reduction: It helps lower operational costs.
• Efficiency Improvement: It makes processes more efficient.
• Time Savings: It saves valuable time.
• AI-Driven Insights & Automated Reporting: Provides intelligent insights and automated reports for ecommerce.
• Performance Analysis: Analyzes how your store is performing.
• Business Advice: Generates actionable business advice.
• Report Automation: Automates the creation of performance reports.
• Marketing Strategy Enhancement: Improves marketing strategies by using AI.
• KPI Optimization: Helps optimize your key performance indicators.
• Identifying Weaknesses: Pinpoints weak spots in your key performance indicators.
• Data Purity: Ensures your data remains clean and accurate.
• Customer Understanding: Improves your understanding of customers through data analysis.
• Translating Data: Converts complex analytics data into clear, actionable reports to boost ecommerce success.
• Trend & Opportunity Identification: Helps you spot trends, opportunities, and areas for optimization.
• Easy-to-Interpret Reports: Delivers automated reports in a format that’s easy to understand.
• Connecting Data Sources: Analyzes store performance by connecting with GA4 or Adobe Analytics.
• Sales & Behavior Analysis: Identifies sales data and customer behavior trends.
• Anomaly Detection: Generates performance reports that highlight data anomalies and patterns for strategic review.
• Growth Strategies: Provides strategies for growth optimization through its Business Analyst AI.
• Data-Driven Marketing: Develops marketing strategies based on data to improve results.
• Data Security: Ensures data security through full compliance.
• Startup Support: Offers plans specifically for startups.
• Actionable Advice Automation: Automates the implementation of business advice focused on growth.

Who is Scandilytics AI For?

Scandilytics AI is a valuable tool for several key roles within an ecommerce business:

• Data Analysts
• Business Analysts
• Marketers
• Marketing Professionals

Essentially, anyone involved in analyzing performance, making strategic decisions, or driving marketing efforts can benefit.

How to Use Scandilytics AI?

To get the most out of Scandilytics, here’s a step-by-step guide:

1. Ensure Your Data is Clean and Ready:

   • First, design and put in place a customer and event-driven dataLayer. This is crucial for accurate tracking.
   • Next, set up and manage a Tag Management System (TMS). This helps you control your tracking scripts.
   • Configure your marketing scripts and track events using tools like Google Tag Manager. This ensures all your marketing efforts are properly measured.
   • Plan out how you’ll migrate your existing tracking scripts to the new setup.
   • Customize your analytics platform configuration, such as Google Analytics, to fit your specific needs.
   • Make sure to set up tracking for your shopping behavior funnel and checkout steps. This gives you insight into the customer journey.

2. Access Support When You Need It:

   • While onboarding is automated, you can get help anytime, 24/7. You can reach out via live chat or by emailing [email protected].

3. Fine-Tune Your Metrics and Dashboards:

   • You can customize your metrics and dashboards. Just request this as an extra service.
   • It’s a good idea to perform audits on your dataLayer and Tag Manager setup.
   • Conduct audits to check your transaction tracking coverage.
   • Also, audit your marketing platform tracking, like the Facebook pixel or Google Ads tracking.

4. Analyze Your Store’s Performance:

   • Connect your analytics accounts to the platform. This allows Scandilytics to provide AI-driven insights and automated reporting.
   • Dive into your data to find trends, opportunities for improvement, and insights into customer behavior.
   • Generate reports that specifically highlight data anomalies, which can be useful for strategic reviews.

5. Leverage Business Analyses and Growth Strategies:

   • Use the Business Analyst AI to generate strategies for growth and get actionable intelligence for your financial decisions.
   • Implement the Marketing Agent AI to make your marketing efforts more streamlined and improve your return on investment (ROI) and overall efficiency.

6. Explore Pricing and Take Advantage of the Free Trial:

   • Scandilytics offers a variety of pricing plans to suit different needs. Plus, there’s a 30-day free trial available, and you don’t even need to provide credit card information to start.

7. Utilize Custom Reports and Alerts:

   • You can benefit from advanced reporting automation, BI dashboards, and custom dashboards that can pull from various data sources.
   • Receive real-time performance reports and alerts, which helps you make decisions quickly.

By following these detailed steps, you can really harness the power of Scandilytics for your data analysis, gaining valuable business insights, and improving your marketing strategies.