Discover what Rep AI is, the AI sales concierge for eCommerce that boosts conversions and handles customer support for Shopify stores.

Rep AI is an AI sales concierge for eCommerce, designed to make online shopping more personal. It engages customers at the right moment using behavioral AI timing, which typically boosts sales by about 7-10%. At its core is CABBE, a custom AI model built specifically for eCommerce that combines Conversational, Analytical, Behavioral, Brand, and Emotional intelligence. Businesses using Rep AI have reported improvements in conversion rates and overall sales.
The platform guides shoppers, builds buyer confidence with reviews and recommendations, keeps customers updated on their orders, and handles customer support. It offers one-click integration with Shopify, unlimited users, and AI-generated sales metrics for tracking performance.
Rep AI was co-founded by Yoav Oz (Co-Founder & CEO) and Shauli Mizrahi (Co-Founder & CTO). The company started in 2019. Yoav’s inspiration came from a personal online shopping experience where he noticed the absence of sales assistance — a common gap in e-commerce. He teamed up with Shauli Mizrahi to build Rep AI, the first sales concierge for e-commerce, offering personalized attention and guidance to online shoppers. The company has secured funding to continue developing its AI Sales Concierge.
Rep AI focuses on increasing online sales and reducing support workload:
Rep AI integrates with Shopify and connects to a range of Shopify apps and marketing tools. It operates securely in all regions and adheres to data protection standards. The company also emphasizes accurate reporting across its plans to ensure fair billing and reliable service.
Users generally review Rep AI positively, particularly noting its impact on sales and the overall shopping experience.
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