Relay.app

What is Relay.app?

Relay.app is an automation tool built around a “Human-In-The-Loop” feature that lets teams embed manual steps directly into automated workflows. This adds human judgment and context where they matter most — particularly in outgoing communications — and sets it apart from many other automation tools.

Beyond standard trigger-and-action automation, Relay.app combines AI assistance with human collaboration. You can add AI help to workflows without writing prompts, bring teammates in for specific tasks, and build collaborative playbooks with assigned roles. The tool integrates with platforms including Airtable, Calendly, Gmail, Salesforce, and Slack.

Who created Relay.app?

Relay.app was created by Benjamin Borowski. Its defining feature is the Human-In-The-Loop functionality, which weaves manual steps into automated processes to add judgment and context.

What is Relay.app used for?

• Adding AI assistance to workflows without writing prompts
• Generating content for templated messages
• Extracting specific information from emails
• Summarizing feedback and classifying incoming support tickets
• Routing work to humans for review and approval before automations run
• Personalizing outgoing communications
• Building collaborative playbooks with a multiplayer experience and assigned roles
• Automating waitlist collection and replies, including using GPT to parse replies and save them into a database
• Building operationalized Standard Operating Procedures (SOPs) with your team

For fast-growing companies, Relay.app reduces manual tasks and saves time by pairing AI automation with human oversight.