Rasayel

What is Rasayel?

Rasayel is a business communication platform built for sales, service, and customer engagement on WhatsApp. It runs on Meta’s verified WhatsApp Business platform and provides automations, a chatbot builder, a shared team inbox, mass broadcasts, and analytics. It also supports WhatsApp Flows for CRM integration, chatbot building, and data analysis.

Who created Rasayel?

Rasayel was founded by Tarek Khalil, who serves as CEO and co-founder. Before Rasayel, he worked as a product engineer at Intercom. Mohamed Elbadwihi is the COO and co-founder, with a background in digital enterprise strategy and software engineering. The team is global, with members in software engineering, customer success, and product marketing working from countries including Egypt, Ireland, and Portugal.

What is Rasayel used for?

Rasayel helps businesses manage sales and customer service conversations directly on WhatsApp:

• Sales communication: Manage sales conversations on WhatsApp and automate workflows that help close deals.
• Service communication: Handle customer service inquiries from one platform.
• Shared team inbox: Keep the team organized with a central inbox for all WhatsApp messages, with collaboration tools and handovers between automated responses and human agents.
• Chatbot builder: Create custom chatbots to engage customers, qualify leads, and provide round-the-clock sales support.
• Mass broadcasts: Send targeted messages to multiple contacts at once for marketing or updates.
• CRM integrations: Connect with customer relationship management tools to keep customer data up to date.
• Analytics: Monitor performance and gain insights into message effectiveness.

Key takeaways

Rasayel is a WhatsApp-focused platform for businesses that want to run sales and support where their customers already are. Its combination of a shared inbox, chatbots, automations, broadcasts, and analytics makes it suitable for teams looking to organize conversations, qualify leads, and track results on WhatsApp.