Postguard

What is Postguard?

PostGuard is an AI-powered tool that helps businesses manage their social media comments. It can automatically reply to comments, hold replies for review before they go live, hide inappropriate comments, and analyze the sentiment behind what people are saying. It adapts to your brand’s voice and social media strategy, making it suitable for businesses of all sizes. It currently works with Facebook, with Instagram support planned. It is multilingual and available via subscription, with different plans to fit different needs.

Who created Postguard?

Postguard was developed by a team of developers led by its founder, whose name is not publicly specified. The company has officially launched.

What is Postguard used for?

Postguard handles the core tasks of comment management:

• Automates moderation of social media comments
• Automatically replies to comments, or holds them for manual review before publishing
• Automatically hides inappropriate comments
• Provides sentiment analysis to understand how people feel
• Customizes tone to match your brand
• Operates 24/7 and can handle multiple Facebook pages at once

Who is Postguard for?

Postguard suits social media managers, digital marketers, brand and PR specialists, customer support teams, and business owners of all sizes — from those new to social media management to larger organizations handling multiple pages and looking for advanced management capabilities.

How to use Postguard?

1. Import your Facebook pages: Connect your pages using the official Meta-approved Facebook app.
2. Set up behavior: Configure how Postguard handles comments using plain language — for example, whether replies publish automatically or await your review first.
3. Match your brand’s tone: Customize the tool so replies sound like your brand, then use features like auto-replies, sentiment analysis, and automated comment management.