Picterra

What is Picterra?

Picterra is a company based in Switzerland, founded back in 2016. They specialize in AI-driven geospatial solutions, offering a platform packed with tools designed for spotting objects, tracking changes, and finding patterns within all sorts of geospatial imagery. Think satellite images, aerial photos, or drone footage – Picterra can handle it.

Their main goal is to make complex geospatial analysis much simpler. By using AI, they help businesses speed up, streamline, and scale their work with geospatial data. Picterra serves a wide range of industries, including forestry, agriculture, mining, infrastructure, and even the FMCG & commodities sector. They’ve developed specific solutions to meet the unique needs of each of these areas.

Beyond the platform itself, Picterra also offers professional services. This includes help with sourcing and processing imagery, support for training your own detectors, detailed change detection, tracking, monitoring, and customizing dashboards and results. These services are there to ensure businesses can really get the most out of the platform for their specific projects.

Plus, Picterra offers a 14-day free trial, letting businesses try out the platform at no cost. The platform is built to help you act fast, with features for object detection, change monitoring, and pattern discovery that really boost efficient data analysis and decision-making.

Picterra is also committed to sustainability. They provide geospatial solutions that help industries fine-tune their workflows, keep an eye on changes, spot patterns, and make smart, data-driven decisions. This, in turn, supports environmental preservation and sustainability efforts.

Who created Picterra?

Picterra was founded in Switzerland in 2016. The co-founders are Pierrick Poulenas and Frank de Morsier. Their vision is to help clients worldwide tackle tough geospatial challenges, support the shift towards a decarbonized economy, and help businesses prepare for the future.

The team is made up of a diverse group of talented individuals. Key members include Julien Rebetez, who serves as the Chief Technology Officer, and Martina Löfqvist, who heads up Strategy & Partnerships.

What is Picterra used for?

Picterra is incredibly versatile. Here’s a look at some of its key uses:

• Forestry and Carbon Markets: Detecting trees to support these vital sectors.
• Agriculture and Regenerative Farming: Identifying different types of crops to aid in sustainable farming practices.
• Mining and Quarries: Monitoring mine expansion and detecting deforestation.
• EUDR Compliance: Providing solutions to meet regulatory requirements.
• Pattern Discovery: Uncovering hidden patterns within geospatial data.
• Change Monitoring: Tracking changes over time in various environments.
• Imagery Services: Offering professional help with sourcing and processing imagery.
• Detector Training: Providing support to help you train your own detection models.
• Tracking & Monitoring: Detailed change detection, tracking, and ongoing monitoring.
• Customization: Tailoring dashboards and results to your specific needs.
• Automation: Automating data analysis for greater efficiency.
• Industry Support: Assisting sectors like Forestry, Agriculture, Mining, Infrastructure, and FMCG & Commodities.
• Workflow Optimization: Streamlining geospatial workflows using object detection, change monitoring, and pattern discovery.
• Data Interpretation: Using AI for insightful geospatial analysis.

Who is Picterra for?

Picterra is designed for a wide array of professionals and industries that work with geospatial data:

• Forestry and Carbon Markets: Foresters and those involved in carbon credit markets.
• Agriculture and Regenerative Farming: Agriculturalists and those focused on sustainable farming.
• Mining and Quarries: Mining professionals and quarry operators.
• Infrastructure: Specialists in infrastructure development and management.
• FMCG & Commodities: Experts in the fast-moving consumer goods and commodities sectors.
• Geospatial Professionals: Anyone involved in geospatial application development, change detection, monitoring, or generating geospatial insights.
• Data Analysts: Professionals looking to automate data analysis and gain efficient geospatial insights.

How to use Picterra?

Using Picterra effectively is straightforward. Here’s a step-by-step guide:

1. Sign Up: Start by choosing a subscription plan that fits your needs, whether it’s Pro, Business, or Enterprise.
2. Access the Platform: Log in to the cloud-based platform. Here you can start using the AI-powered geospatial tools for object detection, change monitoring, and pattern discovery.
3. Build Custom Models: Take advantage of the scalable infrastructure to create your own AI models. These can be trained to detect specific objects, changes, or patterns relevant to your work.
4. Work with Diverse Imagery: Picterra supports a wide range of geospatial imagery types. This includes satellite, aerial, and drone data in various formats like optical RGB, multispectral, SAR, NIR, NDVI, thermal, and height maps.
5. Detect and Share: You can detect objects anywhere in the world. Share your findings through interactive web reports, detailed monitoring reports, or by integrating with tools like ESRI ArcGIS Pro and Safe FME.
6. Utilize Additional Services: Make the most of extra services offered, such as Imagery Sourcing and Processing, Detector Training Support, Change Detection, Tracking & Monitoring, and Dashboard & Results Customization.
7. Explore Industry-Specific Features: Dive into functionalities tailored for specific sectors. For example, use tree detection for Forestry, multi-class crop detection for Agriculture, and mine expansion and deforestation detection for Mining.
8. Take a Tour: Familiarize yourself with the platform’s features by exploring the interactive tours available.
9. Automate and Interpret: Leverage Picterra’s AI technology to automate your data analysis, interpret data more effectively, and enable quick actions for optimized geospatial workflows.
10. Try the Free Trial: Don’t forget to take advantage of the 14-day free trial to experience everything Picterra has to offer without any commitment.