Percept Insight

What is Percept Insight?

Percept Insight is an AI-powered analytics platform for understanding user behavior. It provides visualizations, user journey mapping, cohort building, and interaction analysis to show where users go, where their experience can improve, why they may be leaving, and how your product is performing. It also supports segmentation by behavior, demographics, or location, so you can tailor marketing and communication to specific groups.

Who created Percept Insight?

Percept Insight was started by a team led by Alex Jones. The goal was to give businesses real-time analytics on user behavior, engagement, and marketing campaign performance to support data-driven decisions.

What is Percept Insight used for?

• Customer segmentation — group users by behavior, demographics, or location
• User journey mapping — identify and optimize the paths users take through your product
• Funnel drop-off analysis — pinpoint where users stop progressing and why they churn
• Engagement analysis — track user interactions over time and across dimensions
• Cohort building — group users for targeted campaigns and communications
• Reporting — build custom reports and dashboards, with team sharing and collaboration
• Ad-hoc insights — get on-demand answers to specific questions about user activity
• Product improvement — use analytics to guide development and optimize performance

Who is Percept Insight for?

• Product managers — understand user needs and guide product development
• Marketers — create targeted campaigns and measure their success
• Analysts — dig into data and surface actionable insights

Bottom line

Percept Insight combines real-time analytics, journey mapping, cohort analysis, and engagement tools in one platform. If you need to understand how users move through your product, where they drop off, and how to segment them for marketing, it covers those needs in a single tool.