Nintee

What Was Nintee?

Nintee was a project by Paras Chopra with a clear mission: to use AI to help people build better habits and improve their lives. While it attracted a dedicated group of users, it never grew large enough to become a sustainable business. The team tried a pivot, exploring ideas around education and learning, but ultimately decided to close Nintee. They found that building a successful consumer app in a crowded market was very difficult.

Who Created Nintee?

Paras Chopra was the founder behind Nintee. His vision was to harness AI to help people develop better habits and make positive life changes. After Nintee’s pivot toward education and learning concepts failed to gain traction, he decided to shut the project down.

Chopra publicly thanked Nintee’s investors, including Peak XV and Kunal Shah. He supported his team by providing four months of severance pay and offering them the chance to join his other company, VWO. He noted that even though Nintee didn’t succeed, the experience was valuable for understanding human behavior and psychology, and he indicated he would keep exploring new ideas.

What Did Nintee Offer?

Nintee was designed as an AI-powered habit-building tool. Its core features included:

• Goal setting across areas like fitness and productivity
• Personalized AI recommendations based on your habits, routines, and preferences
• Daily check-ins that let the AI adjust suggestions and keep you motivated
• Progress tracking to visualize your journey over time
• Community features for sharing experiences and encouragement with other users
• Milestone celebrations to acknowledge achievements along the way

Why Did Nintee Shut Down?

Nintee’s closure came down to a lack of sustainable growth. Despite its mission and a loyal user base, the product didn’t reach the scale needed to survive as a business. The attempted pivot into education and learning didn’t change that outcome. Chopra’s transparent shutdown process — severance for the team, options to move to VWO, and public thanks to investors — reflected the lessons he took from the experience about consumer apps and human behavior.