Miros

What is Miros?

Miros is an AI solution for online shopping built around Tagless Product Discovery and Wordless Search. Instead of requiring shoppers to type specific text labels or tags, it recognizes what they’re browsing for and shows visually relevant, personalized results. The goal is to make finding products easier, keep customers engaged, and drive more sales — addressing the common problem of shoppers not knowing how to describe what they want in a traditional search box.

Who created Miros?

Miros was founded by Heikki Haldre, Diana Siim, and Paul Preuss. The founders previously built Fits.me, a sizing recommendation venture acquired by Rakuten. After that, they focused on a broader issue in online shopping: customers struggling to find what they want. Miros assembled a team from top companies and universities to build AI solutions for e-commerce, and has expanded beyond fashion into footwear, furniture, and home decor. The company has strategic partnerships with SAP, NVIDIA, and PwC, and backing from investors including Techstars and Tera.

What is Miros used for?

• Improve product discovery: Helps surface unseen inventory by showing shoppers products relevant to them.
• Boost engagement and conversions: A smoother shopping experience leads to better engagement and higher conversion rates.
• Simplify integration: Getting started involves a simple 2-step process, often compared to adding Google Analytics code to a website.
• Enable Wordless Search: Lets customers find products visually instead of relying on text queries.

Who is Miros for?

Miros is designed for retailers where visual discovery matters, including:

• Fashion retailers
• Footwear retailers
• Furniture retailers
• Decor retailers
• Stock image retailers

Any seller whose customers browse visually rather than searching by exact terms can benefit.

Key takeaway

Miros replaces text-dependent search with AI-driven visual discovery, making it easier for shoppers to find products they can’t put into words — and easier for retailers to convert that intent into sales.