Mason

What is Mason?

Mason is an AI shopping engine that helps eCommerce brands increase revenue through personalized shopping experiences. It applies AI to content generation, pricing, and upsell suggestions in real time as shoppers browse, and supports cross-channel strategies to improve sales and profit margins. The venture-backed company serves more than 1,000 global customers through three products: Revenue OS, Engagement OS, and Store OS.

Who created Mason?

Mason was founded by Barada Sahu, who leads the company’s vision and products, and Kaus Manjita, who focuses on business growth and customer experience. The design-focused team operates across Bengaluru, Toronto, and San Francisco.

What is Mason used for?

Mason covers the shopping journey with connected capabilities:

• Personalized storefronts: Real-time storefronts built from live browsing data to convert visitors into buyers.
• Campaign integration: Storefronts linked to email, SMS, shopping ads, and social media campaigns.
• AI-powered pricing: Real-time price adjustments aimed at lifting revenue and margins.
• Intelligent merchandising: Product placement tuned to maximize store conversions.
• Personalized recommendations: Real-time product suggestions across channels.
• Shopper engagement: Fit-finders, deal hunters, and behavioral insights across the buying journey.
• Growth playbooks: Performance data tied to actionable growth strategies.

The platform also includes an AI Content Engine for product content, a feature called Shelf, developer resources, case studies, an interactive demo, and comparisons against tools like Rebuy, Vitals, Justuno, Octane, Mutiny, and Optimonk.

Who is Mason for?

Mason is built for eCommerce brand teams: founders guiding strategy and vision, engineering teams handling implementation and integration, business operations streamlining processes, business development managers identifying growth opportunities and partnerships, and customer success teams.