Hey Marvin

What is Hey Marvin?

Hey Marvin is a platform for qualitative data collection, organization, and analysis. It acts as a central hub for user research findings, making them easy to search and share. The tool uses AI to handle much of the heavy lifting in qualitative research: it analyzes data quickly, automates tagging, and helps keep user data private by automatically removing personal details from interviews.

Key features include a dedicated repository for user research data, precise time-stamping for notes, transcription in multiple languages, and compliance with HIPAA, GDPR, and SOC2 standards.

Who created Hey Marvin?

Hey Marvin was built by a team focused on putting users first. Their goal is to help organizations create better products and services by making qualitative data easy for everyone on the team to read, trust, and access. The company launched on October 18, 2021, with a mission to build products people love, value their team, and help their users.

What is Hey Marvin used for?

Hey Marvin covers the full qualitative research workflow:

• Centralize research: Bring surveys, audio, video, and other data types into one repository.
• Automate tagging and analysis: AI handles tagging, summarization, and trend spotting, saving time.
• Share insights: Create playlists of customer quotes and shareable, interactive reports and short clips.
• Protect privacy: Privacy filters and automatic removal of personal information from user interviews.
• Manage interviews: Time-stamped notes mean you don’t have to rewatch footage, plus tools for managing interview panels and recruiting participants.
• Stay compliant: Meets HIPAA, GDPR, and SOC2 standards.

Who is Hey Marvin for?

Hey Marvin is designed for anyone involved in understanding users and improving products, including:

• User researchers and UX researchers
• Designers and UX/UI designers
• Product managers
• Market researchers and qualitative researchers
• Customer experience and customer insights managers
• Data analysts, data scientists, and qualitative data analysts
• Customer support managers

Why use Hey Marvin?

By centralizing qualitative data, automating tagging and analysis, and safeguarding personal information, Hey Marvin helps teams spend less time on manual research tasks and more time acting on what users actually need — supporting the goal of building better products and services.