Grro

What is Grro?

Grro is a tool for podcasters who want to expand their reach through cross-promotion. It analyzes your audience’s listening habits — the topics they follow and how engaged they are — and suggests personalized cross-promotion opportunities. You can export a list of recommended podcasts as a CSV file to plan your campaigns. The core idea: use free cross-promotional partnerships, guided by data, to reach new listeners.

Grro is focused on English-language podcasts. It uses Echo’s Audience Graph technology to deliver actionable recommendations for growing your podcast.

What is Grro used for?

• Understand your audience: Get a clear picture of what your listeners tune into, so you can make data-backed content decisions.
• Discover niche audiences: Uncover specific listener groups within your audience to shape your content strategy.
• Find partnership opportunities: Identify popular shows your audience also enjoys as potential collaboration or advertising partners.
• Export recommendations: Download a CSV of recommended podcasts for planning campaigns.
• Grow for free: Cross-promotion costs nothing, making it a low-cost way to reach new listeners.

Who is Grro for?

Grro is aimed at podcasters who want to grow their audience without a paid advertising budget.

How to use Grro

1. Register your podcast feed with Grro to start the audience analysis.
2. Review your audience insights, including how your podcast performs compared to others in similar topic areas.
3. Explore the personalized cross-promo suggestions based on your audience’s interests and engagement.
4. Export the recommended podcasts as a CSV to plan your promotional campaigns.
5. Choose the best-fit partners and start promoting to reach new listeners.

Grro’s insights can help you sharpen your podcast strategy, refine your content, find collaboration partners, and understand your marketing reach.