Goodwork

What is Goodwork?

GoodWork is a platform built by founders, for founders. It helps B2B startups with branding, marketing materials, website launches, and bringing product ideas to market. The platform combines access to creative professionals, go-to-market experts, and an AI copilot to speed up the work — with the goal of saving startups time and money.

GoodWork is aimed at startups mindful of their funding and smaller teams that need high-quality work done efficiently. The process is straightforward: you chat with a professional team about what you need, they send proposals quickly, and you collaborate to get creative results without a long wait.

Users often mention that it balances strategy with creative output, is more affordable than traditional agencies, and delivers fast results. The founders’ goal was to help entrepreneurs reach their marketing goals quickly, at a lower cost than typical agencies.

Who created Goodwork?

Goodwork was founded by Erik Ulin in 2021 in New York City. It was created by entrepreneurs for entrepreneurs, with the aim of helping B2B startups with branding, website launches, and bringing their visions to life efficiently and affordably. Its approach combines creative talent with go-to-market expertise, and uses an AI copilot to streamline work and reduce overhead costs.

What is Goodwork used for?

• Building your brand: Create a strong identity.
• Launching a website: Establish a professional online presence.
• Creating collateral: Design marketing materials like brochures and presentations.
• Expert strategy and guidance: Access experienced advice alongside creative execution.
• Packaged projects: Choose specific project bundles instead of ongoing retainers or long-term contracts.
• AI Copilot: Use AI to simplify and speed up your work.
• Creative project library: Choose from over 30 ready-to-go creative projects.

GoodWork serves startups across sectors including healthcare, AI, PropTech, SaaS, and consumer goods.

Who is Goodwork for?

GoodWork is designed for B2B startups and small teams that need branding, marketing, and web launch support without the cost or timeline of a traditional agency. It suits founders who want to combine strategic guidance with creative execution, and who prefer packaged projects over retainers.