Goldcast

What is Goldcast?

Goldcast is a digital events platform built specifically for B2B marketers. As more companies have moved to remote work, Goldcast stepped in to offer a way to create really engaging digital events. These events are designed to effectively connect with both prospects and existing customers. The platform helps you put on captivating events and webinars, and then, thanks to AI technology, you can easily reuse that content across different channels to keep people engaged. Goldcast really tackles the usual drawbacks of other event platforms by prioritizing a better audience experience and giving B2B marketers clear, actionable insights into engagement. This helps them boost revenue and build stronger relationships with the people they want to reach.

Who created Goldcast?

Goldcast was actually co-founded by Palash Soni, who’s now the CEO, and Aashish Srinivas, who’s the CTO. Palash has a solid history of building and growing martech products, while Aashish is the one who developed the community network algorithms over at Meetup. They started the company because they saw a real need for a modern digital events platform that’s actually suited for B2B marketers, offering an experience that’s both more engaging and provides concrete actions to help drive revenue and foster relationships.

Who is Goldcast for?

• B2B marketers
• Event Coordinators
• Content creators
• Digital marketing managers
• Sales professionals
• Customer Success Managers
• Brand strategists
• Webinar Hosts
• Product Marketing Managers
• Corporate Communication Specialists

How to use Goldcast?

Ready to make the most of Goldcast? Here’s a simple, step-by-step guide:

1. Sign Up: First things first, head over to the Goldcast website and sign up for an account. You’ll just need to provide some basic info to get started.
2. Create an Event: Once you’re logged in, look for the option to create a new event. You’ll fill in the essential details like the event’s name, when it’s happening, and a brief description.
3. Customize Your Event: Make your event stand out! You can pick themes, choose different layouts, and adjust visual elements to really grab your participants’ attention.
4. Invite Participants: Getting people to your event is easy. Use the platform to send out invitations by sharing the event link via email or social media. It’s super simple for participants to join – they just click the link.
5. Set Up the Agenda: Map out your event’s schedule by setting up a clear agenda. Adding different sessions, speaker details, and activities will keep everything organized and running smoothly.
6. Engage with Participants: During the event itself, keep your audience involved! Use features like live polls, Q&A sessions, and other interactive tools to make the experience much more dynamic and enjoyable.
7. Track Analytics: Keep an eye on how your event is performing using the platform’s built-in analytics. You can gather valuable insights into participant engagement and other key data points.
8. Follow Up: After the event wraps up, Goldcast makes it easy to follow up. You can share recordings, send out surveys, or provide extra resources to keep the conversation going.
9. Collect Feedback: Use the platform to gather feedback from everyone who attended. Analyzing this feedback is crucial for making your future events even better.
10. Explore Advanced Features: Don’t forget to check out Goldcast’s more advanced capabilities! Things like networking lounges, virtual exhibitor booths, and sponsor integrations can really take your event experiences to the next level.

By following these steps, you’ll be well on your way to hosting successful virtual events with Goldcast and keeping your participants engaged every step of the way.