Goldcast

What is Goldcast?

Goldcast is a digital events platform built specifically for B2B marketers. It helps teams create digital events and webinars that connect with prospects and existing customers. Using AI, the platform repurposes event content across different channels to keep audiences engaged. Goldcast aims to address common drawbacks of other event platforms by prioritizing the audience experience and giving marketers actionable insights into engagement, helping them drive revenue and build stronger relationships.

Who created Goldcast?

Goldcast was co-founded by Palash Soni (CEO) and Aashish Srinivas (CTO). Palash has a background in building and growing martech products, while Aashish developed the community network algorithms at Meetup. They started the company after seeing a need for a modern digital events platform suited to B2B marketers—one that offers a more engaging experience and concrete actions that drive revenue and relationships.

Who is Goldcast for?

Goldcast is designed for B2B-focused roles, including:

• B2B marketers
• Event coordinators
• Content creators
• Digital marketing managers
• Sales professionals
• Customer Success Managers
• Brand strategists
• Webinar hosts
• Product Marketing Managers
• Corporate communication specialists

How does Goldcast work?

The core workflow is straightforward:

1. Create an event with a name, date, and description, then customize it with themes, layouts, and visual elements.
2. Invite participants by sharing the event link via email or social media—attendees join with a single click.
3. Engage attendees during the event with live polls, Q&A sessions, and other interactive tools.
4. Track analytics to gather insights into participant engagement and key data points.
5. Follow up by sharing recordings, sending surveys, or providing additional resources, then use feedback to improve future events.

Advanced features include networking lounges, virtual exhibitor booths, and sponsor integrations.