Fullpath

What is Fullpath?

Fullpath is a Customer Data and Experience Platform (CDXP) built for the automotive industry. It consolidates dealership data from multiple sources to create personalized customer experiences across the shopping journey. The platform segments audiences in detail, keeps data secure and compliant, and automates targeted marketing campaigns without manual input.

Fullpath also offers a ChatGPT-4 integration for car dealership websites. It gives shoppers dealership-specific answers and personalized suggestions, encourages them to share contact details for follow-up, and can book appointments for test drives or showroom visits. Responses draw on real-time updates from Fullpath’s Customer Data Platform (CDP), so answers stay accurate and tailored.

The ChatGPT-4 integration uses first-party data to generate recommendations based on each shopper’s needs and past interactions with the dealership. It also works with OEM offers and inventory data, so it can answer questions about special deals, in-stock vehicles, and available services. The underlying GPT model enables natural, context-aware conversations with answers specific to the dealership. Activation is straightforward: dealers enable a code through the Fullpath dashboard.

Who created Fullpath?

Fullpath was developed as a CDXP tailored for the automotive sector, with a focus on using first-party data to create personalized interactions at dealerships. The company’s team emphasizes collaboration, professional development, and building solutions that improve customer experiences and loyalty in the automotive industry.

What is Fullpath used for?

• Boosting lead conversion rates on dealership websites
• Providing 24/7 customer service without extra staff
• Enabling personalized, on-demand communication with shoppers
• Giving dealership-specific answers to customer questions
• Scheduling test drive and showroom appointments
• Offering personalized recommendations based on dealership data
• Engaging shoppers in natural, context-aware conversations
• Connecting a dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search, display ads, and Facebook ads through the CDXP
• Turning consolidated data into automated marketing actions that support a smooth shopping experience

By activating dealership data with AI, Fullpath aims to improve customer lifecycles and increase lead conversion at every touchpoint.