Frameright

What is Frameright?

Frameright is a platform built to solve a common web problem: images often don’t display correctly because they need to fit different channels and screen sizes. Its Image Display Control (IDC) technology makes images smart and adaptable, so they appear at the right size in any container or on any screen. The interface is easy to use, with custom AI, fast processing, and integration with existing systems. Developers get pixel-perfect, code-based image framing without CSS workarounds. Frameright’s mission is to put images and the people who make them back in charge, supporting a visual culture that is fair, appealing, and consistent across industries.

Who created Frameright?

Frameright was founded by Ilkka and Marina and launched on August 12, 2020. The company is based in Finland, with a significant presence in Germany and offices at SCNE in Berlin. Its IDC technology lets users ensure images look as intended on all kinds of screens and within different containers, addressing a common source of web display problems.

What is Frameright used for?

• Perfect image sizing: Ensures images are the ideal size for every container and screen.
• Solving display issues: Directly addresses images not showing as planned across channels and screen sizes.
• Streamlined workflows: Improves image processing workflows and future-proofs assets.
• Developer tools: Pixel precision and code-based image framing without CSS hacks.
• Cost savings: Helps businesses avoid expensive image display mistakes.
• Better communication: Improves how production stages communicate about images, enabling smooth publishing and layout updates.
• Unique AI: Understands individual styles to help users stand out.
• Open ecosystem: Prioritizes giving control back to images and their creators.

Who is Frameright for?

Frameright is designed for creators, developers, businesses, and photographers, including those working in photography, content creation, and web development.