Forma Run is a platform for organizing running events, covering sign-ups, race timing, and results, with AI-based video analysis for personalized coaching

Forma Run is a software tool for organizing running events. It handles participant sign-ups, race timing, results management, and overall event planning — from initial registration through post-race activities — with the goal of reducing the usual friction of race organization and improving the participant experience.
The platform also uses AI to analyze runners’ videos. Based on this analysis, it provides personalized advice, tailored expert coaching, performance improvement suggestions, and injury prevention tips.
Forma Run launched on January 15, 2022. It was developed by Forma Technologies, a company based in Cambridge.
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