Drift

What is Drift?

Drift is a platform called a Conversation Cloud, designed to help businesses connect with customers at key moments. It uses conversational AI to answer questions, provide support, and guide customers through the sales process. Businesses can reach customers in real time across chat, email, and video: hold conversations on their website, send lead-nurturing emails, and connect face-to-face over video. Drift also includes analytics tools for reviewing customer interactions so teams can see what’s working and improve their communication. Its interface is easy to use and customizable, helping businesses create personalized customer experiences.

Who created Drift?

Drift was founded by David Cancel, a seasoned entrepreneur, and Elias Torres, a technologist. Together they built the Conversation Cloud platform to make real-time, cross-channel customer communication more personal, with conversational AI delivering tailored support and guidance.

What is Drift used for?

Drift supports lead generation and customer relationship management across several areas:

• Pipeline Generation: Build up your sales pipeline.
• Rep Coaching: Help sales teams improve performance.
• Full Customer Lifecycle Workflows: Manage interactions from first contact through long-term relationships.
• Conversation Intelligence: Gain insights from customer conversations.
• Opportunity Management: Track potential deals.
• Forecasting & Revenue Management: Support sales and revenue predictions.

More specifically, Drift lets you:

• Communicate across channels — chat, email, and video.
• Personalize interactions — answer questions, offer support, and guide customers through sales.
• Convert visitors into leads through real conversations on your website.
• Nurture leads with email using targeted, personalized messages.
• Connect face-to-face with video to build trust.
• Understand customers better with advanced analytics and reporting.
• Improve sales workflows with call recordings, transcriptions, and analytics built into the sales process.
• Automate and track performance with structured workflows, engagement tracking, and pipeline monitoring.
• Support customers through chat, email, and video, using AI to create personalized engagement.

Pricing

Drift offers three service tiers: Essentials, Advanced, and Premier. Check the Drift website for current pricing details.