CoSchedule

What is CoSchedule?

CoSchedule is a marketing calendar tool that helps marketers plan, create, and execute social media and content marketing campaigns. It combines social media scheduling, profile connections, performance analytics, task automation, and content creation support in one platform.

Its standout feature is Headline Studio, an AI-powered tool for crafting headlines for blogs, YouTube, TikTok, and other platforms. It includes AI headline generators, an SEO score that estimates how well a headline might rank, keyword exploration, and Word Banks for building SEO-friendly headlines.

Who created CoSchedule?

CoSchedule was founded by Garrett Moon and Justin Walsh as a side project while they ran TodayMade, their web design and custom app development agency. What started as a simple blog and social media calendar has grown into a Marketing Calendar solution used by more than 200,000 marketers worldwide. The company employs over 50 people, offers a range of features and products alongside free marketing resources, and serves everyone from solo entrepreneurs to enterprise teams.

What is CoSchedule used for?

CoSchedule covers most of a marketing team’s workflow:

• Social media management: Create, schedule, publish, and track posts in one Social Calendar, with syncing for messages posted elsewhere.
• Smart publishing: Automatically publish messages at optimal times for engagement, with bulk scheduling and advanced audience targeting for Facebook and LinkedIn.
• Campaign visibility: See all tasks, projects, and campaigns in a single unified Marketing Calendar.
• Team coordination: Assign tasks, attach files, hold built-in discussions, and get real-time notifications, with automation to streamline workflows.
• Approvals and reporting: Route social messages through approvals and generate branded client reports.
• Agency and consultant use: Manage dedicated calendars for multiple clients.
• AI assistance: Use an AI-powered writer for social messages and content ideation.
• Content promotion: Build reusable social sharing schedules for different content types.
• Email marketing: Test email subject lines to improve open rates.