Braze

What is Braze?

Sage AI by Braze is a customer engagement tool that automates how businesses connect with their customers. It predicts what customers might do or prefer next, then automatically delivers the right message on the right channel. Core capabilities include:

• Behavior-based automation: Monitors how customers act and responds immediately, keeping communication relevant and targeted.
• Data activation: Collects, combines, and activates data from any source across all channels.
• Cross-channel messaging: Sends messages from all platforms in one place, so customers receive consistent communication regardless of channel.
• Journey orchestration: Create and manage customer journeys.
• A/B testing and analytics: Test different approaches and measure results to improve customer experiences.

Who created Braze?

Braze was created by founders Bill Magnuson, Jon Hyman, and Mark Ghermezian. Originally called Appboy, the platform was built on the belief that growing mobile adoption would change how businesses and society interact. Braze has since become a publicly traded company and is used by more than 2,000 brands across over 70 countries.

What is Braze used for?

Braze serves a range of industries, including Financial Services, Media & Entertainment, On-Demand, Retail & Ecommerce, and Travel & Hospitality. Common applications include:

• Travel & Hospitality: Enhancing customer experiences and engagement.
• Media & Entertainment: Tailoring content recommendations, managing cross-channel messaging, A/B testing, and analytics.
• Financial Services: Customer engagement, behavior tracking, customized offers, cross-channel messaging, and data activation.
• Retail & E-commerce: Personalized shopping experiences, unified customer data, predictive tools, and behavior-based automation.
• On-Demand Services: Anticipating customer needs, automating engagement, and orchestrating customer journeys.

Across these sectors, Braze consolidates messaging on a single platform, provides A/B testing, and acts as a data activation system to strengthen customer engagement efforts.