Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring and analytics platform. It tracks brand mentions across social channels in real time, analyzes sentiment, monitors competitors, and provides detailed reports and visualizations. These insights help businesses understand their market, manage brand reputation, and refine marketing campaigns.

Who created Brandwatch?

Giles Palmer founded Brandwatch in 2005. The company officially launched on October 7, 2020. It is known for helping organizations use insights from online conversations to sharpen brand strategy and marketing efforts.

What is Brandwatch used for?

Brandwatch supports a range of social media and marketing tasks:

• Monitoring and analytics: Track brand and industry mentions, analyze sentiment, monitor trends, track performance, and understand brand perception.
• Social media management: Manage all social accounts from one place, plan content with a shared calendar, and engage with communities through a single social CRM.
• Customer support and crisis management: Manage customer interactions, get immediate alerts for potential issues, and respond quickly during crises.
• Research and content: Conduct consumer research, identify influencers, create data-driven content, and uncover hidden patterns and opportunities.
• Workflow integration: Use API integrations to connect with other tools and streamline workflows.

Agencies can also use Brandwatch to support client success.

Who is Brandwatch for?

Brandwatch is designed for marketing managers, social media analysts, and brand strategists.