Boba: AI

What is Boba: AI?

Boba is an AI ideation partner built for business research and strategy work. It searches and summarizes articles, news, and web content, surfaces signals from sources such as earnings calls, and distills large volumes of information to support qualitative research. It can also answer research questions on topics like generative AI, industry challenges, or key takeaways from financial reports.

Beyond research, Boba brainstorms potential future scenarios grounded in signals of change across business, culture, and technology, and weighs how likely specific opportunities or threats are. Those scenarios can then be applied to business decisions, product development, and overall strategy through the ‘Playing to Win’ framework — deciding ‘where to play’ and ‘how to win’.

Boba also generates visual storyboards for current or future scenarios, complete with illustrated scenes and custom scripts that walk through customer journeys, and supports desirability testing of business ideas using scenario results.

Who created Boba: AI?

Boba was developed by BobaBOBA and is built to help businesses spot opportunities, identify threats, and plan by looking ahead.

Who is Boba: AI for?

Boba fits marketing professionals, business strategists, product developers, research analysts, and strategic planners.