Vyrill

What is Vyrill?

Vyrill is a platform for discovering, analyzing, licensing, and enabling commerce with user-generated video and brand video content. It is powered by its own AI technology, including an ‘In-Video’ search feature for social commerce and product marketing.

Vyrill analyzes videos by examining image, audio, and text separately, across more than 9 dimensions, to produce detailed insights. It can match millions of YouTube videos with product catalogs, letting you quickly analyze and rank both videos and their creators. The platform also offers brand safety features and cost-effective video licensing, which can improve marketing ROI while saving the time and cost of manual analysis.

Who created Vyrill?

Vyrill was founded by Ajay Bam (CEO and Co-founder) and Dr. Barbara Rosario (Co-Founder & Advisor). The company was built in Silicon Valley through U.C. Berkeley’s Skydeck Incubator program and officially launched on February 16, 2022.

What is Vyrill used for?

Vyrill’s core capabilities include:

• Automatically discovering user-generated content (UGC)
• Analyzing sentiment, demographics, engagement, brand mentions, and fan engagement
• Analyzing specific scenes within videos
• Categorizing creators and classifying content by region and brand safety
• Licensing shopper-generated videos
• Video Review Syndication
• An ‘In-Video’ search app for finding product features within videos
• Generating trending keywords and supporting video SEO
• Sending email campaigns to collect new customer videos
• Turning insights into marketing campaigns
• Supporting video commerce and increasing e-commerce sales conversions
• Unlimited use of its Video Search Engine

Who is Vyrill for?

Vyrill is designed for brands, content creators, mobile app developers, retailers, tech platforms, and agencies.

How Vyrill works in practice

Vyrill’s workflow centers on four activities:

1. Discover and analyze: Find UGC automatically, then evaluate sentiment, brand safety, demographics, and engagement across your videos.
2. Categorize: Organize content by sentiment, brand safety, demographics, topics, scenes, region, and creator type.
3. License and syndicate: License shopper-created videos and use them across marketing channels and platforms.
4. Drive conversions: Use ‘In-Video’ search so shoppers can find specific product features within videos, keeping them on your pages and supporting purchase decisions.