Viewst

What is Viewst?

Viewst is a collaboration hub for creative and media teams, built primarily for marketing work. It centralizes creative project management: approvals are streamlined, creative changes are handled in one place, and versioning across multiple design iterations is automated. The platform supports A/B testing and the creation of unique, personalized campaigns. Its interface and templates for custom designs make it practical for teams without a large design department, with the goal of higher productivity and more creative tests shipped.

Two caveats worth noting: template-based options can lead to creative sameness if not carefully managed, and the platform is geared toward marketing teams, so its features deliver the most value in that context.

Who created Viewst?

Roy El Baba created Viewst and launched it for creative and media teams across various industries. The platform simplifies approvals, creative change management, and versioning, and helps analyze creative performance across different media channels. Viewst also integrates AI technology to automate versioning and increase A/B testing throughput, so teams can run more tests and learn faster.

Who is Viewst for?

Viewst targets marketing and creative teams. Typical users include real estate professionals, automotive dealerships, and creative agencies.

How Viewst works

Viewst acts as a bridge between creative and media teams:

• Collaboration: Media teams can quickly edit copy, design creative A/B tests, and handle changes without constantly relying on the design team.
• Approvals: Communication is integrated into the workspace, making it clear where feedback is needed and what changes are requested.
• Creative changes: Team members give feedback, request modifications, and leave comments directly within the workspace.
• AI automation: AI handles versioning automatically and helps analyze how creative assets perform.
• Performance tracking: Built-in tools let you monitor and evaluate creative work across media channels.