Varos

What is Varos?

Varos is a platform that gives marketers a clear picture of how their ads perform compared to competitors. It covers popular channels like TikTok Ads, Facebook Ads, and Google Ads. You upload your own marketing data, and Varos anonymously gathers and displays average performance across categories and ad spends, letting you compare your results against benchmarks from similar companies while keeping your specific data private.

Varos is known for features like Shopify Benchmarking and for providing relevant benchmarks across industries, especially e-commerce. It also offers real-time market data analysis, which helps when deciding where to allocate your marketing budget and planning campaigns.

Who created Varos?

Varos was created by Ben Smith, Founder and CEO of Disco, a company focused on comparing performance across digital advertising campaigns on platforms like Facebook Ads, Google Ads, Shopify, LinkedIn Ads, and TikTok Ads. Varos gives users access to data from more than 4,500 companies and tracks over $5 billion in yearly ad spend, helping businesses refine their marketing strategies, improve conversion rates, and grow revenue.

What is Varos used for?

• Compare marketing performance: Securely see how your efforts stack up against competitors in your industry.
• Integrate with major platforms: Connect with Facebook, Google, and Shopify for a complete analysis.
• Access market data: Benchmark using data from over $5 billion in annual ad spend and more than 4,000 benchmarking companies.
• Anonymously compare KPIs: Confidentially compare your key performance indicators with competitors’.
• Make data-driven decisions: Use real-time market insights to choose campaign strategies faster.
• Optimize strategies: Fine-tune tactics, improve conversion rates, and enhance revenue growth.
• Track ad spend and ROAS: Monitor spending and compare return on ad spend across different ads.
• Secure collaboration: Compare securely with similar companies to better understand business trends.
• SaaS data co-op: Access a shared pool of data for SaaS businesses.

Who is Varos for?

Varos suits marketers, e-commerce businesses, and SaaS companies that want to benchmark their advertising performance against industry peers. It is especially useful for teams running paid campaigns on major ad platforms who want real-time, anonymized competitive data to guide budget and strategy decisions.