Frontitude

What is Frontitude?

Frontitude is a copy assistant built for product design work, with a focus on data privacy and security. It suggests copy inspired by well-known products, tailors writing to your audience, matches your words with your designs, and keeps all your copy in one place for reuse. Suggestions account for your business goals and design needs while respecting character limits. The tool currently supports English only, with more languages planned. It is free during its Beta phase and, by applying UX writing best practices, is designed to help you write copy up to ten times faster. Limitations: it works only with Figma, does not yet support multiple languages, relies on user feedback, and requires sign-in.

Who created Frontitude?

The UX Writing Assistant was created by Frontitude, a company focused on making written content better and more efficient through personalized copy ideas, product-specific copy generation, and a central hub for saving and reusing writing. The tool integrates directly with Figma so product copy can be crafted and edited within the design workflow.

What is Frontitude used for?

• Centralized content management: Keep all your UX content organized in one spot.
• Team collaboration: Streamline how your team works on copy together.
• Content consistency: Keep writing uniform across all your designs.
• Faster localization: Prepare your products for other languages, including multilingual versions of copy.
• Automated handoff: Simplify passing content to developers, with codebase sync connecting content edits directly to your code.
• AI-powered writing: Improve your copy with suggestions based on UX writing best practices.

How does Frontitude work?

Frontitude connects to Figma via a plugin, so you can write and edit product copy directly inside your Figma designs. It provides suggestions inspired by successful products in your field, tailored to your audience while maintaining your product’s voice and tone. Generated copy fits each design element, keeping text and visuals aligned, and suggestions weigh both business objectives and design context. You can save copy in a central place for later reuse, which also helps the tool improve its suggestions over time.