UserTesting

What is UserTesting?

UserTesting AI uses artificial intelligence to analyze multiple data types, including video, audio, text, and user behavior. It helps businesses and researchers uncover insights and contextual information they might otherwise miss.

By examining these data types, the platform helps you understand user behaviors, preferences, and reactions. It identifies patterns and trends in how people interact with products, providing feedback that supports product improvement. The tool also performs sentiment analysis on text data such as customer feedback and online reviews, and incorporates behavioral data to shed light on user engagement, conversion rates, and other key performance indicators — all in support of data-driven decisions.

UserTesting is designed to be accessible, with a straightforward interface that works for both technical and non-technical users. Customizable dashboards and reports deliver actionable insights with clear visualizations.

Who created UserTesting?

Dave Garr and Darrell Benatar founded UserTesting. They saw a need for quick human insights and built the platform to scale up testing for web experiences. UserTesting has since grown into a leading human insights platform serving companies worldwide.

What is UserTesting used for?

• Understanding how users behave, what they prefer, and how they react.
• Spotting patterns and trends in user interactions to inform product development and improvement.
• Analyzing sentiment in text data like customer feedback and online reviews.
• Using behavioral data to understand engagement, conversion rates, and other performance metrics.
• Making data-driven decisions to optimize products and services.
• Providing an interface that works for both technical and non-technical users.
• Offering custom dashboards and reports with tailored insights and clear visualizations.

Key takeaways

UserTesting AI is a resource for businesses and researchers who want to get more from their data, understand their customers’ experiences, and make informed decisions in a data-driven environment.