TrueMedia

What is TrueMedia?

TrueMedia is a non-profit, non-partisan organization offering deepfake detection services completely free of charge. Backed by Camp.org and operated from TrueMedia.org, it relies on volunteers and donations to provide tools while maintaining political neutrality. Users log in to access its services.

Who created TrueMedia?

TrueMedia was founded by Dr. Oren Etzioni, former CEO of the Allen Institute for AI. He leads TrueMedia.org, a non-profit dedicated to fighting political deepfakes.

What does TrueMedia do?

TrueMedia combats disinformation by:

• Spotting political deepfakes
• Identifying tampered media
• Verifying media sources
• Detecting deepfakes on social media
• Helping to secure elections

The platform maintains political neutrality and prioritizes digital safety.

Who is TrueMedia for?

The tool is designed for newsrooms, politicians and their staff, and organizations running political campaigns.

How does TrueMedia work?

TrueMedia targets around 90% accuracy by combining analyses from multiple industry and academic detectors. Its data scientists continually work to improve the system. Visit TrueMedia.org and check the “how it works” section for details. You can also sign up for beta access on the website for early access to new features.