Truebase

What is Truebase?

Truebase is a platform built for B2B Go-To-Market (GTM) teams. It researches companies using a variety of data sources, including their websites, to pinpoint the best potential buyers so outreach can focus on the right people. The platform uses AI to deliver curated lists of potential buyers every week, cutting down on manual research and freeing time to personalize outreach. Truebase also offers lead generation automation that qualifies leads, confirms work emails, and drafts personalized messages.

Who created Truebase?

Truebase was founded by Wissam Tabbara, who serves as founder and CEO. He has over 20 years of entrepreneurial experience and has started four companies, including Truebase. His background includes roles at Microsoft Adcenter, Symform, and Azuqua, along with experience in successful startup exits. He applies his knowledge of large-scale distributed systems and machine learning to guide the company’s growth.

What is Truebase used for?

• Building lists of potential customers
• Enriching contact data
• Qualifying inbound leads
• Personalizing outreach efforts
• Discovering contacts through various channels

Who is Truebase for?

• Sales representatives
• Marketing professionals
• Entrepreneurs
• Startup founders
• B2B GTM professionals

How to use Truebase

1. Sign up or log in on the Truebase website and complete onboarding.
2. Start your AI agent to research potential buyers’ websites and prioritize who to contact first.
3. Identify your best buyers using company data from various sources, including websites.
4. Launch AI campaigns to support your go-to-market strategy with scalable outreach.
5. Set up automation so the AI handles ongoing operations while you maintain strategic control.

You’ll then receive weekly curated lists of top potential buyers, and the lead automation will qualify leads, confirm work emails, and draft personalized messages.

Pricing

Truebase offers different plans based on lead automation needs: Starter, Growth, or Scale.