Synthetic Users

What are Synthetic Users?

Synthetic Users are AI-powered participants that stand in for real users during product research. They mimic how real users interact with your product, walking through core product flows, helping you fine-tune user journeys, identifying which features work well, and informing what to build next. The platform uses a multi-agent system to surface insights and improve conversion rates, offering a cheaper and faster alternative to traditional user research methods that often face tight schedules and limited budgets. A 7-day free trial lets teams reduce product risk and validate ideas before committing.

The platform generates its Synthetic Users by combining a persona-creation engine with a large language model. The company reports that insights achieve over 95% accuracy compared to feedback from actual human testers.

How they work

Synthetic Users are generated using Large Language Models (LLMs), which build detailed personality profiles for each participant. Once created, these users are placed in a simulated environment where they can chat, make choices, and evolve over time. Because they continuously learn and adapt, the data they generate stays relevant and reflects nuanced human behavior.

Who created Synthetic Users?

Synthetic Users was created by Kwame Ferreira, the company’s CEO. He developed the platform after seeing firsthand the frustrations people experience with user testing and market research. The company now provides both qualitative and quantitative synthetic users to clients worldwide.

What are Synthetic Users used for?

• Test product flows: Simulate and test your core product flows using AI.
• Optimize journeys: Refine user journeys for effectiveness.
• Identify strong features: Discover which product features perform best.
• Prioritize the roadmap: Decide what to build next based on likely user response.
• Boost conversions: Improve conversion rates and sales funnels.
• Understand your audience: Target specific groups to learn their preferences and habits.
• Reduce risk and validate ideas: Use the 7-day free trial to test concepts before investing further.
• Save time and money: A faster, more cost-effective alternative to traditional research.
• Explore problems: Run ‘Problem Exploration’ interviews to understand user behaviors, pain points, and context.
• Test concepts: Validate ideas with ‘Custom Script’ interviews and ‘Solution Feedback Interviews’.

Pricing

Synthetic Users offers a 7-day free trial. Visit the official website for current pricing details.