Surface Labs

What is Surface Labs?

Surface Labs is a tool for building AI-powered forms designed to increase customer conversions. Its forms adapt to visitors as they interact, delivering a personalized experience while collecting richer first-party data. The company focuses on using AI to gather detailed customer data and optimize the inbound sales process.

Key capabilities include:

• Dynamic forms that ask personalized follow-up questions and tailor call-to-action content, encouraging completion.
• Advanced scheduling, routing, and reporting with connections to your existing CRM, CDP, analytics, alerting, and scheduling tools.
• Brand-matched design so forms fit your website’s look and feel for a consistent user experience.

The tool is built to improve top-of-the-funnel conversion rates, increase form completion, engagement, response rates, and click-through rates, and make advertising spend more effective.

What is Surface Labs used for?

• Lead generation: Capture and collect partial responses from new leads.
• AI lead qualification: Identify and sort the best-fit prospects.
• Personalized inbound funnels: Tailor the customer journey from the first interaction.
• Workflow automation: Automate inbound processes to capture, nurture, and convert leads.
• Multi-step forms: Build branded forms that improve completion rates.
• Ad targeting optimization: Use collected insights to make advertising more effective.

Pricing

Surface Labs offers three plans:

• Basic: 250 responses per month
• Pro: 2,500 responses per month
• Enterprise: Unlimited responses