Smartly.io

What is Smartly.io?

Smartly.io is a platform for automating social advertising. It helps advertisers create, manage, and optimize ad campaigns across social media channels like Facebook, Instagram, and Pinterest. It covers the full advertising process: automating creative production, optimizing campaign performance, and providing data-driven insights. Advertisers can use it to scale campaigns, improve return on investment, and deliver personalized, engaging ads.

Who created Smartly.io?

Kristo Ovaska founded Smartly.io in Helsinki, Finland. He is an entrepreneur with a background in software development. The company focuses on automating ad optimization for social media and serves businesses worldwide.

What is Smartly.io used for?

Smartly.io supports several core advertising workflows:

• Launch campaigns faster: Launch multiple campaigns and ad groups across digital channels up to 3.3 times quicker than native platform tools, using automated workflows.
• Automate creative production: Use generative AI to create personalized ads for social media, video, and display formats.
• Run media campaigns at scale: Launch many campaigns at once across social media and Google through a single, unified workflow.
• Improve performance with data: Use dynamic pivot table reporting dashboards and data integrations to optimize campaigns.
• Optimize ad rotation: Automate ad rotation and predict when ads may become less effective.
• Scale creatives and gain insights: Access immediate creative scaling and AI-powered ad intelligence.
• Automate complex campaigns: Manage and launch complex campaigns with consistent, automated workflows.
• Personalize with generative AI: Save time and improve engagement by using generative AI for creative content and personalization.
• Connect data points: Visualize multiple data sources to improve creative performance, guided by AI insights.

Who is Smartly.io for?

Smartly.io is aimed at marketing professionals, including:

• Digital Marketers
• Social Media Managers
• Advertising Specialists
• Marketing Analysts
• Content Creators
• E-commerce Managers
• Data Scientists
• Brand Strategists
• Campaign Managers
• Growth Hackers

Getting started with Smartly.io

To start using Smartly.io, sign up for an account on the platform, then explore the dashboard to learn where key features are located. From there, you can set up your first ad campaign, upload your creatives, and define your audience targeting. Once a campaign is live, use the platform’s reporting and optimization tools to monitor performance and refine results over time.