Discover what Simple Analytics AI is — a privacy-first analytics tool that lets you chat with your website data to generate charts and insights.

Simple Analytics AI is a digital analytics tool that provides real-time insights from your website’s traffic data. Its distinguishing feature is a conversational AI interface: you chat with the system to generate detailed charts and visuals that make traffic patterns and visitor behavior easy to understand. The AI simplifies data exploration with clear, digestible reports, and you can ask direct questions for deeper analysis.
Privacy is a core principle. The tool does not store personal visitor data and encrypts everything to protect user privacy. It is designed to be user-friendly, even for non-technical users. A free trial is available with no credit card required, and you can cancel at any time.
Adriaan van Rossum founded Simple Analytics in September 2018 and worked on it solo for a period. In 2022, he teamed up with Iron to help the company grow faster. The company is based in the Netherlands and focuses on user privacy and data control.
Simple Analytics AI suits a broad audience, including:
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