Seventh Sense

What is Seventh Sense?

Seventh Sense is a tool built to make your email marketing smarter. It uses artificial intelligence to figure out the best times to send emails to people in your database, personalizing the delivery for each one. The goal? To help email marketers get better results by boosting engagement and conversions. It’s designed to tackle the tough reality of today’s email marketing – it’s crowded and competitive, making it harder than ever to grab someone’s attention.

Seventh Sense offers some really useful features. You get true send time personalization, which means emails go out when each person is most likely to open them. It also includes email throttling to help with deliverability, lets you pause campaigns to make changes, and helps with knowledge transfer so your sales and marketing teams are on the same page. Hundreds of companies are already using it, sending over 400 million personalized emails each month. The results? They’re seeing big jumps in email engagement, anywhere from 7% to over 100%!

Who created Seventh Sense?

Mike Donnelly is the person behind Seventh Sense; he’s both the CEO and a Co-founder. Before starting this company, Mike spent over 13 years in the tech industry, focusing heavily on sales and marketing. He’s worked with some big names like Nimble Storage, Isilon Systems, ExtraHop Networks, and Dataline, and he’s been recognized for his work along the way. Mike earned his bachelor of science degree in Geology, specializing in Environmental and Engineering Geosciences, from Radford University. At its core, Seventh Sense is all about making email delivery better, helping clients significantly boost how many people engage with their emails by sending them at just the right time and in a personalized way.

What is Seventh Sense used for?

• True send time personalization: Emails are automatically sent to each person at the time they’re most likely to engage.
• Email Throttling: This helps improve deliverability. It lets you pause campaigns, make changes on the fly, and spread out the workload on your systems.
• Increase Deliverability: By improving engagement and your sender reputation with major email providers, your emails are more likely to reach inboxes.
• Email Frequency Optimization: You can automatically segment customers based on their engagement, so they receive emails at their preferred frequency.
• Knowledge Transfer: This feature empowers your sales and marketing teams by letting them share data about individual customer or prospect engagement.
• Increase Conversions: By optimizing when and how often you send emails, you can lead to happier customers, quicker sales cycles, and ultimately, more conversions.

Who is Seventh Sense for?

• Executives
• Marketers

How to use Seventh Sense?

To really make Seventh Sense work for optimizing your email delivery, here’s a straightforward way to approach it:

1. Understand the Challenge: First, acknowledge the common hurdles in email marketing. Think about short attention spans and crowded inboxes. This understanding highlights why a smarter approach is so necessary.
2. Optimize Email Delivery: Next, use Seventh Sense’s AI. It’ll analyze your data to pinpoint the best times to send emails, which should lead to better open rates and more engagement.
3. Boost Deliverability: Focus on improving how engaged your audience is. This helps build a better sender reputation with major email providers, meaning your emails are more likely to land in the inbox.
4. Personalize Send Times: Put true send time personalization into action. This means emails automatically go out to each person when they’re most likely to open them.
5. Optimize Email Frequency: Tailor how often you email customers. Base this on their individual engagement preferences to get better results.
6. Share Knowledge: Make sure your sales and marketing teams can easily share engagement data. This helps everyone refine their strategies together.
7. Drive Conversions: Aim for happier customers, shorter sales cycles, and higher conversion rates by optimizing your send times and frequencies.
8. Use Throttling for Control: Take advantage of throttling. It helps you manage campaign delivery, make adjustments when needed, and avoid overloading your systems.
9. Request a Demo: Ready to get started? The best way to learn how Seventh Sense can benefit your email marketing is to request a demo. It’ll give you a clear picture of its functionality.

By following these steps, you can really tap into Seventh Sense’s power to make your email delivery, engagement, and conversions work much better.